[workerbee]

Do people not understand that erotica novels have been around for ages? There is simply nothing new here. And I'm not talking about the books from two centuries ago. Browse Amazon and you'll see thousands of modern selections of erotica, BDSM, and pretty much any flavor of kink that might .. uh, float your boat. I'm simply perplexed at the hysteria over this book and now movie. The power of marketing is impressive -- but why THIS book?

[Billthedrill]

The power of marketing is impressive -- but why THIS book?

I was wondering that myself. I've been mocking its audience as...how shall I phrase this delicately...probably a little naive for the subject matter. Nevertheless, the book was an undeniable hit. It doesn't have to be good, it just has to sell. Same, unfortunately, with the movie, but if I had to bet, it wouldn't be that this is the next Star Wars. But I've been wrong before.

[Perdogg]

You have answered your own question. Generally, Hollywood is out of ideas and the studio found a cheap movie to make.