Tylenol Commercial Applauds ‘Gay Families’

churchmilitant.com ^ | 06/13/2015 | Paul Bois

[massmike]

HuffPost Gay Voices did their usual happy dance Thursday over a new Tylenol commercial that prominently featured gay and lesbian couples alongside real families and real couples.

Part of their new #HowWeFamily campaign, which supposedly "aims to celebrate the diversity of modern families," the commercial features a lesbian couple posing for a prom photo and two homosexual men posing as fathers while holding a baby.

"When did you first fight to be considered a family?" a voiceover asks. "When you fell in love? When you got married? When you had kids? Family isn't defined by who you love, but how."

Directed by Dustin Lance Black, Academy Award-winning screenwriter of Milk — the film that chronicled the life of gay activist Harvey Milk and failed to show any of his secret life as a pederast — the commercial will air on TV next week, launching a three-month campaign that will include "docu-shorts" on 10 U.S. families who represent the "changing face of the American family."

In an interview with Advertising Age, Manoj Raghunandanan, senior director of marketing for Johnson and Johnson's McNeil Consumer Healthcare, said the ad celebrates how "families look and feel different [now] than they did before" and that it's important to "reflect what that family is today."

Tylenol has already swum in these pro-gay waters before. Last holiday season, their "For What Matters Most" commercial profiled a pair of lesbians acting as moms while arrogantly exclaiming "our definition of family is now expanding."

[oh8eleven]

Oh, crapola. Tylenol is the only pain reliever I can take.

[x1stcav]

Let’s see how well this works out for them.

[MNDude]

Hope they make something for sore butts.

[jwalsh07]

Tylenol’s patent on acetaminophen has long since expired.

[Salamander]

Use a generic version.

[bjorn14]

You know they found a cure for AIDS?.....Extra Strength Tylenol. (old joke)

[oh8eleven]

Tylenol’s patent on acetaminophen has long since expired.
Actually, I do take the generic brand. That's the good news. The bad news is my brain stopped working. Duh.

[central_va]

Are they coming out with a new suppository Tylenol?

[beaversmom]

Who knew that gays and trannies were the center of the universe.

[servo1969]

“Man, Jacob, my butt is really sore this morning.”

“Have you tried Tylenol, Steve?”

[Jan_Sobieski]

Tylenol Commercial Applauds ‘Gay Families’ 'Sodomites'

There is nothing 'Gay' (happy) about Sodomite Families. The poor children growing up in this environment are confused and embittered. The Sodomites forcing children into this environment are medicated, depressed, miserable, and on average die at a ripe old age of 45...

[miserare]

I have bought my last Tylenol.

The generic brands work just as well.

[bgill]

Saw the latest Wells Fargo gay commercial today of a deaf child being adopted by lesbians. Barf!

[a fool in paradise]

launching a three-month campaign that will include "docu-shorts" on 10 U.S. families who represent the "changing face of the American family."

What the hell does that have to do with selling a pain reliever?

[Bigg Red]

There are generic versions.

[boycott]

I don’t see why they think it would help their sales? What is the point of them even going there?

[a fool in paradise]

Homofascists flaunting their power.

[Flick Lives]

I don’t see why they think it would help their sales? What is the point of them even going there?

---

I think it s cynical and devious commercial on two levels. The company knows the commercial will be newsworthy, because, gosh darn it, gays are just the in thing this year. In addition, getting attention, for or against, is attention, and that is worth billions. It’s like free ad play.

[GeronL]

great question