Sorry - I should have made it clear I understand the word, but also know that international technical documents are not allowed to use it (as well as others) because it is not well recognized in too many places.
I think I said that Google would have to have trademarked the font, which is the key to legal action. Basically, they would have to show (1) that they have the legal right to disallow use and (2) that the font used by Googe infringes on their intellectual property.
However, IANAL.
Trademarking and copyright both.
I kind of like the term bespoke, because it means spoken for. It sounds a little more custom than custom, which has been cheapened into a term used for things like a mass produced series of automotive trim.