VW Beetles, Golfs, Jettas and Tiguans are marketed to and bought by youngish females. Rationality isn’t the best way to sell.
I was ready to be insulted by that comment, since I bought a Jetta. But I realized you are probably right.
So why did I (60 year old male) buy a Jetta?
I commute 100 miles per day. 40 mpg is great. And based on the looks of most cars today - the classic old school look of the Jetta is far nicer than a Mazda 3, Corolla, Civic and so forth.
And it was less expensive.