Well, the New Braunsfels area WAS settled by Germans, and still retains a heavy dose of German influence today--the newspaper name obviously being one of them.
I remember when Kinky Friedman (Kinky Friedman and the Texas Jew Boys) ran as mayor of a (Kerrville ?)neighboring town on the platform that he wouldn't declare war against New Braunfels...hilarious...
Yep New Bransfeld, Kerrville, Comfort, etc. towns ringing the hill country just North of San Antonio were all settled by Germans about 1850-60 (early for Texas as per "the Alamo and its indepedendence from Mexico). A high proportion of the population in those small towns were bilingual at least when I was growning up in SA. So having a a German language community newspaper is quite logical. The Aussies are also in NB as that is where John Newcombe established his tennis ranch back around the early 70s. South of SA are villages established by Polish, Slavic and Italian emigrants.
Of course SA itself is a majority Hispanic population and has been for decades.