Preoccupation with image is symptomatic for inferiority complex. As Omar Khayyam wrote about 800 years ago: "if a wine is good and not diluted, there is no need to praise it". Ditto here: if and when they take care of the underlying reality [which admittedly is more difficult than image manipulation], the image will take care of itself, and they will become a magnet for illegal immigration.
This is likely a Russian propaganda, someone likely paid to write this crap.
"“improve Russia’s image”"
Get ready for more propaganda.
"We live in an era of “spin” and the Kremlin spin-doctors are rank amateurs at the art."
Thay practicallyinvented the art of spin, after Goebbels.
I can't feel sympathetic to a nation that keeps sharpening it's offensive missiles that are pointed down our throat.
That whole article is making excuses for an evil regime that's involved in much of the worldwide mischief.