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Study: Gore's Movie Had an Impact on Viewers
aol - bringing journalism to new lows. ^ | 112810 | Paul Kix, some fag moron at aol with a fake name

Posted on 11/28/2010 1:06:33 PM PST by the invisib1e hand

Nov. 28) -- It's easy and sometimes even fun to pick on Al Gore. But at some point -- and that point was surely reached during Gore's Lock Box days -- the jokes exhausted themselves, though of course Rush Limbaugh still snickers at them.

What we're left with these days, if we're tired of Pavement-era bon mots, is Al Gore's ideas, and because he's a politician, the effect those ideas have had on the populace.

That's where Grant Jacobsen comes in. He's an assistant professor at the University of Oregon. A few years back, he read an article in Time about whether a film can change the public's perception on an issue.

Though other movies were mentioned, Gore's "An Inconvenient Truth" was at the center the story, and the experts quoted didn't know how quantifiable any effect could be.

So Jacobsen investigated. His conclusion, reached in a forthcoming paper from the Journal of Environmental Economics and Management, is that people who lived near movie theaters that showed "An Inconvenient Truth" bought more carbon offsets in the months after the film's release than people who didn't live near a theater showing the movie. "If you did watch the movie, you were more likely to be affected by it," Jacobsen tells AOL News.

Jacobsen contacted Paramount Vantage, which distributed the film, and asked for the 1,389 U.S. zip codes in which the movie appeared. He then contacted a lot of companies that sell the public carbon offsets. (And carbon offsets, for the uninitiated, are purchases you make to reduce greenhouse gases in your life. So if your home produces 100 pounds of carbon dioxide a year, you could buy carbon offsets from a company that would plant the trees that would consume those 100 pounds of carbon dioxide.)

Carbonfund responded to Jacobsen's query and gave him a list 12,902 carbon offsets purchased between March 2006 -- two months before the film's release -- and May 2008. Carbonfund also provided to Jacobsen the zip codes of individuals who'd purchased the offsets.

Now Jacobsen had the data he needed. He crunched the numbers and found that immediately following the film's debut, people who lived within a 10-mile radius of a theater purchased 50 percent more carbon offsets than people who lived outside it. (The average offset purchase was $104, the study finds.)

Sponsored Links Jacobsen was intrigued by the effect any so-called "awareness campaign" can have, and drew inspiration for his study from one from 2006, which found that people who began watching Fox News subsequently voted Republican. An awareness campaign of a different sort, to be sure, but "that study was pretty cool," he says.

He isn't the only one to test an Al Gore effect, however. The Pew Research Center for People & the Press, in a study that gauged the public's perception of the environment, found that from June to July of 2006, a period that overlapped with the film's showing, nine percent more Americans believed global warming was the result of human activity.

Still, unlike the unending ridicule that haunts the man, Gore's environmental effect does not seem to last. Jacobsen reports that one year later, after the film had left theaters, no more people than usual purchased carbon offsets.

That gust of air you hear? That's Rush Limbaugh laughing, and it could power 10 wind farms.


TOPICS: Business/Economy; Government; Philosophy
KEYWORDS: algore; bigwind
if aol isn't a banned news source yet, it surely will be before long.
1 posted on 11/28/2010 1:06:39 PM PST by the invisib1e hand
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To: the invisib1e hand

You saved me from posting the article. Lol at the writer’s deep sense of sympathy for poor, ridiculed Al Gore. Also loling that after a year, most people had long forgotten Al’s documentary, and isn’t that an inconvient truth for Al?


2 posted on 11/28/2010 1:13:10 PM PST by Pinkbell
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To: the invisib1e hand

“Jaws” has kept me away from the oceans since I first saw it when it came out in the 70s. A lot of people think I’m goofy! They’re probably right! Sometimes you have to tell yourself, it’s just a movie.


3 posted on 11/28/2010 1:14:01 PM PST by FlingWingFlyer (Don't touch my junk!!!)
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To: Pinkbell

i think goebbels ought to be acknowledged in the article.


4 posted on 11/28/2010 1:15:12 PM PST by the invisib1e hand (every bad idea once seemed good to someone.)
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To: the invisib1e hand
...bought more carbon offsets in the months after the film's release than people who didn't live near a theater

Whew! Thanks for the reminder. Gotta get down to my local carbon offset store and stock up again.

5 posted on 11/28/2010 1:16:38 PM PST by Libloather (Teapublican, PROUD birther, mobster, pro-lifer, anti-warmer, enemy of the state, extremist....)
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To: the invisib1e hand

The only impact this movie had was to enrich Al Gore.


6 posted on 11/28/2010 1:16:38 PM PST by Bulldawg Fan (Victory is the last thing leftists and their fellow Defeatists want.)
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To: Bulldawg Fan
The only impact this movie had was to enrich Al Gore.

Enriching youself by shoveling BS at the public is a good thing when liberals do it.

When anyone does it, it becomes a felony.

7 posted on 11/28/2010 1:19:15 PM PST by Steely Tom (Obama goes on long after the thrill of Obama is gone)
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To: Libloather
someday maybe your employer can just deduct the amount from your pay.

Wouldn't that be a tremendous convenience?

8 posted on 11/28/2010 1:19:45 PM PST by the invisib1e hand (every bad idea once seemed good to someone.)
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To: Pinkbell

inconvient = inconvenient


9 posted on 11/28/2010 1:39:49 PM PST by Pinkbell
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To: the invisib1e hand
"If you did watch the movie, you were more likely to be affected by it,"

gosh, ya think? this is possibly the dumbest thing I have ever read on the internet. and that really is saying something.

10 posted on 11/28/2010 1:41:14 PM PST by JohnBrowdie
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To: Pinkbell
The dark side of the Force can have a strong influence on the weak-minded.
11 posted on 11/28/2010 1:43:34 PM PST by dominic flandry
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To: the invisib1e hand
i think goebbels ought to be acknowledged in the article.

Yep. The Godfather of Propaganda.

12 posted on 11/28/2010 1:50:04 PM PST by Conservative Tsunami (2012: "Ich bin ein Tea Party-er!")
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To: the invisib1e hand

Well, “Gone with the wind” had an impact on me (when I was 12), but I didn’t run out and buy a plantation.


13 posted on 11/28/2010 1:55:04 PM PST by FrankR (Don't let the bastards wear you down!)
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To: the invisib1e hand

If you lived within ten miles of a theater that showed that propaganda you live in a leftist stinkhole! No wondering those who saw it were stupid enough to run out and buy carbon credits!


14 posted on 11/28/2010 2:10:45 PM PST by cartoonistx
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To: the invisib1e hand
Sponsored Links Jacobsen was intrigued by the effect any so-called "awareness campaign" can have, and drew inspiration for his study from one from 2006, which found that people who began watching Fox News subsequently voted Republican.

This study is incomplete. What about the number of people who voted other than Republican, but began voting Republican after watching Fox News? Without that info, it is impossible to know if Fox News is having as beneficial an effect as this study might imply.

That gust of air you hear? That's Rush Limbaugh laughing, and it could power 10 wind farms.

I don't think so. Wind farms kill birds. I'm sure Rush would never do something that needlessly kills birds.

15 posted on 11/28/2010 2:29:45 PM PST by exDemMom (Now that I've finally accepted that I'm living a bad hair life, I'm more at peace with the world.)
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Comment #16 Removed by Moderator

To: the invisib1e hand

P.T. Barnum: “There’s a sucker born every minute.” Lucky for Algore, there were lots of them in the zip codes that showed his fantasy tale of drowning polar bears.


17 posted on 11/28/2010 2:53:27 PM PST by kittymyrib
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To: the invisib1e hand
It's easy and sometimes even fun to pick on Al Gore. But at some point -- and that point was surely reached during Gore's Lock Box days -- the jokes exhausted themselves

Not really. Every time algore surfaces, he manages to outdo himself in hilarious, if pathetic, idiocy. E.g. the claim on a late night talk show that it is "millions of degrees" (hotter than the surface of the Sun) a couple miles underground. And then he comes out with a new book with multiple and literal illustrations of scientific illiteracy right on the cover (ocean level rises tens of feet covering mountains thousands of feet high in Cuba, hurricanes revolving the wrong directions, and following each other too closely, indicating a fundamental failure to grasp the notion of high pressure and low pressure zones associated with storm formation, etc).

This is really remarkable when you think about it. Al Gore exhibits jaw dropping stupidity with regard to the very issues on which he has based most of his adult career! One shudders to think how monumentally moronic he must be with respect to issues he has not spent decades studying!!!

Although his near equals are regrettably numerous, I can't think of a single public figure who surpasses algore in utterly clueless displays of laughable stupidity.

18 posted on 11/28/2010 3:35:23 PM PST by Stultis (Democrats. Still devoted to the three S's: Slavery, Segregation and Socialism.)
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