J.C. Penney two-dad ad features local family and DBJ honoree (Father's Day has gone gay...)

Dallas Business Journal ^ | 5/31/12 | Steven R. Thompson

[jimbo123]

In its June book, J.C. Penney Co Inc. ran an ad featuring another same-sex couple, but this time it features two dads in honor of Father’s Day.

[jimbo123]

Boycott JC Penney.

[jimbo123]

Homosexuality fail.

[ReformationFan]

Someone needs to inform them such a thing is biologically impossible.

[stockpirate]

Until they renounce this I will never buy another product from them, even at their going out of business sale....

[yarddog]

I once ordered an FN model 1949 rifle from the J.C. Penney catalog. I haven’t been in one of their stores for many years and now it looks like I never will.

The last time, it seemed like they only carried women’s clothes and a few odds and ends including men’s clothes.

They also had a decent selection of tools back then, I think they were Penncraft but maybe not.

[who_would_fardels_bear]

Homos might like 'boy'cotts.

I'm gonna girlcott them!

[nhwingut]

[I see my hands]

What's a homo loving, sugar hating mayor to do?

[Jack Hydrazine]

If they really want to drive themselves out of business by marketing to only 1.5% of the population that’s their choice.

The other 98.5% can shop elsewhere.

[Jack Hydrazine]

At a certain point I just have to wonder, as people make their choice to patronize businesses that don’t push the homosexual agenda, if the homosexual lobby will try to influence Congress to pass laws that outlaw boycotts of companies that promote such dangerous ideas like homosexuality and other forms of death worship.

[RushIsMyTeddyBear]

I will no longer shop at ‘Gay C. Penney’.

[eyedigress]

Phhtt! JC Penny can go ahead and get bent. If your 401k has this loser as a stock I recommend you ditch it.

[Moorings]

Didn't they just take a big hit in revenues?? Apparently for them social re-engineering is paramount over maximizing profits.

As a consumer/customer, I will take my dollars elsewhere since they insist on imposing their perverted propaganda on me.

[Chickensoup]

Interesting, Mother’s Day was May 13. Stock tanked after that move.

The ads show that Penny’s management does not really know its market.

[ejonesie22]

The irony to all this is the fact the JCP is no where near trendy enough for the gay crowd. Their primary market has been low and middle class with few exceptions. As a rule this group has had issues with the homo agenda, and rightfully so.

JCP fail indeed, you can’t spit in the face of you customer base in order to intice people who will never darken your doors no matter how much you try...

[RedhairRedhair]

Seersucker shorts - lol

[jimbo123]

JCP stock lost another 3% today as investors started to find out about their homo-centric Father's Day ad. Expect more selling as more investors find out about it.

[jimbo123]

[Jack Hydrazine]

Spitting is their choice. Customers will respond accordingly.

[ReformationFan]

Outlawing boycotts? How can they make a law requiring people shop at any store? They’ll probably try, though.