“hired last October “at great expense”. . .from Target”
I watched those odd Target ads for a year before I realized the company was Target. They would just should the logo - as if we all were supposed to know what that meant.
I’ve notice they are now doing a similar thing with jcpennys. I turn the channel when Ellen appears.
When you can watch an advertisement, especially a clever and amusing advertisement and not know what the product or service is, that means the ad agency is targeting the client, not the client's customers.