They do a butt load of television advertising, and as a retired ad guy, I can tell you it’s not cheap. I wonder how much of their proceeds actually go to the ww themselves.
I’ll just say this...I work with another non-profit whose goal is to help provide education and resources to other wounded families (www.familyofavet.com) and when we have called on WWP to help a family with serious issues, we’ve gotten turned down more than once. This is one recent example, we at family of a vet received word of a family that had been homeless for about a year and turns out WWP had known about this family for months and did nothing to help when asked, even though their website says they help with financial resources. The founder of family of a vet (know her well, she’s a personal friend and I work with her) was able to go to a church and raise enough money to get the family temporary housing for a few months.
They’re sort of like the NRA.
I give to them on a monthly CC charge, but they send me calendars, dog tags, etc. to get me to give more.
I’m sure that at some point, it becomes counterproductive (marginal costs > marginal revenue).
But, they do great work and I’m gonna continue to support them.