Reluctant to change format—but radio is a business.
WKRP IN CIN. FIRST EPISODE, after new program dir. Andy Travis switches it from elevator music. DJ Johnny Caravella
(Howard Hesseman) promptly drags a needle across the record and redubs himself Dr Johnny Fever
STATION OWNER MRS CARLSON: Young man this radio station is a business. It is not here for your personal listening pleasure.
ANDY: Ma’am, I know it’s a business. That’s why I had to change the format.
LES NESSMAN, NEWS: But there are already a lot of rock
and roll stations in Cincinnati.
ANDY: Well, why do you think that is, Les?
LES: Well, I think it’s a plot of some sort.
ANDY: (chuckles) No, Les, rock and roll is where the money is.
——\
These days SPORTS is where the money is. And all these
stations playing pop music (there’s a reason why it’s
called popular). LMFAO, Minaj, Rihanna, etc.
DR. JOHNNY FEVER: “And I want you to get real close to your radio and in a loud voice, yell ‘Give it to me straight Doctor! I can take it!’”