Not sure what the issue with this is. You have the right to be a knowledgeable consumer, just as J.C. Penny has the right to mark its prices however it wants. The Attorney General of Colorado has no legal basis. I understand the anger due to Penny being a multinational corporation of questionable moral business practice, but if this were a “Mom ‘n Pop” I doubt there would be as much outrage. Both have the same rights to market their products as they please. The people, however, also have the right to not buy from J.C. Penny. In light of recent events, I encourage the aforementioned.
No, you are missing the point. This is an attack on a Texas based company because it IS a Texas company. You don’t see them attacking good liberals from Minnesota or Noo Yack City.