If comments at the site are an indicator, the Tea Party does not enjoy a stellar reputation on the part of the populace. Folks generally are thinking one-tooth southern drawling snake-handling pentecostal negro lynchers in dirty bib overalls when they think Tea Party. Definitely a labelling uphill battle.
I didn’t see any comments on the site. If I did I wouldn’t consider “The Hill” to be an indicator of anything but the extremist liberal talking points.
Negro lynchers tended to be Democrats, at lease when I was looking at such things.