Obviously the MSM isn't as smart as you or I.
They just do not get it. After the last 8 years the average American Voter is fed up with the “new normal”. They know what it is like to be in a vibrant prosperous growing economy and this social malaise O and the Political machine has created is NOT IT.
So along come Trump saying “I want to make American great again. I want us to win again” and they go hmmm ME TOO.
Then they watch EVERYONE in the belt way media/political machine doing everything they can to destroy Trump and they say “AH HA, we have FOUND the problem.”