Anecdotal story about Kroger.
I have a relative that shops at one of their new super stores. He goes in and buys the stuff they mark down in the fresh areas. Meat, cheese shop, etc. There is usually always something to chose from but he will NEVER buy the Chobani they mark down on principle.
He was looking at the section that has prepared stuff on one of their gondolas. One of the workers was there and asked if she could help. He said no he was just looking to see what was marked down. She said..what do you want.. I will mark it down for you. We would rather sell it than not.
I asked him if he looked homeless at the time..LOLOL.
He loves shopping there because good customer service.
My husband & I shop at Kroger. They are constantly sending great coupons in the mail & your relative is correct, they have great customer service. Their markdown sections rock!