Skip to comments.What was 84 Lumber thinking with its Super Bowl ad?
Posted on 02/06/2017 1:11:40 PM PST by BradtotheBone
Uplifting and patriotic ads are a staple of the Super Bowl, so last night the astonishing cynicism of that 84 Lumber ad really stood out. Come on, illegal immigrants: Risk your lives, drag yourself across the harshest terrain and endure the most agonizing hardships. We need the cheap labor!
In the 90-second spot for the construction-materials company, a Latino mother and daughter who are apparently sneaking across the southern border of the U.S. rise in the dark, walk along a barbed-wire fence, clamber aboard the boxcar of a moving train and wade across a river.
In the full-length, six-minute version, which the company said was rejected by Fox for being too political, the mother and daughter are despondent when they encounter an enormous wall in the desert. Then the little girl presents the mom with a crude American flag she has assembled from scraps of plastic bags, and the pair discover a gigantic set of doors in the wall. They proceed to stroll right through.
The ad is an unmistakable invitation to lawbreaking from a building-supplies company that, because of the industry it represents, is strongly associated with illegal immigrants. A Pew survey conducted between 2007 and 2012 found that construction was the sector that employed the second-largest number of illegal immigrants, after the service industry.
The guy who made the ad all but admitted the purpose of the ad was to draw illegal immigrants to work for the company. Michael Brunner, the CEO of Brunnerworks, the agency that created the spot, said its purpose was threefold: To generate awareness of the company, create pride in its workforce and fill jobs. Weve got over 400 positions that were looking to fill at all levels, at all capacities, Brunner told KDKA, the CBS affiliate in Pittsburgh.
(Excerpt) Read more at nypost.com ...
Thinking like Target.
we are instructing our contractors to buy other lumber
Are they publicly traded?
I am sure they’ll be taking down the fences and locked gates that surround their locations.
Facebook shows a smug look on the face of the CEO!
Why is that woman risking her daughter’s life, by dragging her across the desert to sneak in to another nation?
Does 84 Lumber advocate this?
Why doesn’t this woman simply immigrate legally - she could drive right through a border checkpoint, sans the harrowing journey?
We have thousands of legal immigrants from Mexico each year, and the wall will not change that.
If the old man was still alive, his daughter wouldn’t get away with this crap!
the people that buy the lumber are not illegal immigrants....this ad makes no sense
btw I’m all for legal immigration...we just need to be selective on who we let enter
Home Depot and Lowes would like to thank 84 Lumber for the increased sales.
“86 Lumber” - that’s good. I like that.
One more company to boycott!!!
It is time for the 62.9 million Americans, who voted for Donald Trump, to use their considerable economic power.
If most of those voters decided to boycott 84 Lumber, Nordstrom, Follywood or whom ever, we would have a huge impact.
Do we want to be insulted or ever need anything from/by: Nordstroms, Follywood Liberals, or any of the these Never Trumpster losers like Kelloggs, the NFL, ESPN, Macys, The Cast of the Hamilton/Broadway liberals, the ABCNNBCBS, New York Slimes, Compost, Starbucks, Alec Baldwin/SNL,, Penzeys Spices-owner Bill Penzey, MGYN Kelly, Garrison Keillor, The Washington ComPost Not News Service, Michael Shannon/ Nocturnal Animals the BushCo thugs, Compost, Grub Hub, Pepsi-Co, Hollywood, the lying pollsters, faux phoney news, all the left wing mediots/fish wraps, and other Never Trumpsters, listed below in our lives like Cleveland Cavaliers forward LeBron James/?
2. Pollsters, Faux and ABCNNBCBS, phoney news, all left wing mediots/fish wraps.
3. GOPe radio talk show hosts posing as conservatives.
4. Overpaid NFL jerks, NFL games, pre games, post games and NFL endless prattle.
5. Ny Slimes, Compost, LA Slimes or any liberal fish wrap.
6. Vile left wing Follywood/Hollywood anti America jerks.
10. Lifeway Foods
11. George Soros
13. Pepsi Co**
14. Mark Cuban and Dallas Mavericks + Milwaukee Bucks + Memphis Grizzlies
15. PacketSled and Critical Assets//CEO Matt Harrigan who promised to Kill Trump in the White House. Tech company CEO (PacketSled Harrigan) fired after threatening to kill Trump
WDBO ^ | 11-15-2016 | Joe Kelly
16. Coke Cola***
17. Cleveland Cavaliers forward LeBron James, Nike sneakers.
18. Bush Co Thugs including all the Bushes and their thugs.
19. Michael Shannon/ and his new movie Nocturnal Animals
20. Penzeys Spices owner Bill Penzey called us racists in his newsletter.
21. Hamilton, the play & its rude liberal cast & Broadway.
22, Alec Baldwin/SNL.
23. Disgraced former CBS Evening News anchor Dan Rather
27. 84 Lumber
84 lumber is being ROASTED on fakebook.
They for sure will not be supplying any materials to build “the wall”.
If it’s a franchise operation, the local stores must not be happy. They should sue the parent company.
LOL Another totally irrational adult trying to promote “pride” in the workforce by promoting illegality and slavery of the brown people.
We really have to return to Classical Christian curricula again, so we at least promote the creation of a moral and rational people again.
Without virtue, freedom is impossible. I am getting sick of media and our “just laws” (lol) which promote vice and dysfunction which actually should not be allowed in a civil, “just” society. The promotion of Truth is what media and government is supposed to be about——not promoting the opposite—lies and disinformation and promotion of evil, dysfunctional acts like baby-killing and sodomy and euthanasia. it should be criminal to promote those vile, dehumanizing ideas to children which corrupt and destroy virtue in children.
Ask them for a bid on the materials. If the respond with a bid, publish it for public perusal.
As of last night they lost a customer for life. Nice job!