I’d say some of the problem, maybe most of it, for Harley-Davidson is the success of Polaris with Indian. The rest of the industry may be in a slump, but Indian isn’t, they’re gorgeous, they’re stepping on Harley’s stock in trade while being more reliable.
I don’t own one presently, but I had a Harley years ago and was less than impressed. I don’t need my motorcycle to identify with a lifestyle, which is, in reality what Harley’s marketing is selling. The only V Twins I would ever consider are Victory and Indian. These are gorgeous motorcycles, beautifully designed and executed. Harley finally has some competition from another US manufacturer, the charade of lifestyle is no longer resonating, or may be bleeding over in Indian/Victory’s favor. Harley’s designs are outdated. Competition is a BITCH...
The Harley boom of a decade ago was just a bubble, as a bunch of dentists and CPAs got to live out their “Wild Bunch” dreams.
Now, with their lumbago flaring up and their lasik surgeries pending, they’re selling off their toys. The market is shrinking, and Harley is going to face some tough times in the next decade.
My uncle Paul had a basement full of gorgeous Indians, including a red Chief and a beautiful white one with a sidecar. It’s been a long time since he passed ... but the memories. I’d love to have one of the new ones, but I’m not a biker, and I have no desire to become road pizza.
So, I’ll just look at the pretty pictures, and dream. The only Chief in my garage will be my Pontiac.
(sigh)
Ditto that re: Indian