Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

The Power of the Presidential Tweet
Wall Street Journal ^ | 10/22/17 | Scott Adams

Posted on 10/22/2017 4:41:04 PM PDT by markomalley

As a trained hypnotist and a lifelong student of persuasion, I’m often impressed by how much “work” President Trump gets out of his tweets. Most of them are harmless retweets about whatever is going right, and they tend to be forgettable. The good ones are something entirely different, and many are gems of persuasion.

Consider this one: “With Jemele Hill at the mike, it is no wonder ESPN ratings have ‘tanked,’ in fact, tanked so badly it is the talk of the industry!”

When Mr. Trump smack-tweets a notable public critic—Ms. Hill has called the president a “white supremacist”—it violates our expectations of his office. That’s what makes it both entertaining and memorable. He often injects into his tweets what memory expert Carmen Simon calls a “little bit of wrongness” to make it hard to look away. If the wrongness alarms you, consider that for years he has adroitly operated within a narrow range of useful wrongness on Twitter without going too far. That suggests technique. In the Twitter environment, strategic wrongness is jet fuel.

Watch for Mr. Trump’s tweets to make you think past the sale, a well-known technique of persuasion. In the Jemele Hill tweet, he makes you wonder if ESPN’s ratings really are the “talk of the industry.” And in order even to consider that question, you must imagine a world in which the primary claim—that Ms. Hill is bad for the network—is true. Even if it isn’t.

(Excerpt) Read more at wsj.com ...


TOPICS: Editorial; Government
KEYWORDS: media; msm; third100days; trump; trumpmedia; twitter

1 posted on 10/22/2017 4:41:04 PM PDT by markomalley
[ Post Reply | Private Reply | View Replies]

To: markomalley

paywall


2 posted on 10/22/2017 4:42:59 PM PDT by yldstrk (My heroes have always been cowboys)
[ Post Reply | Private Reply | To 1 | View Replies]

To: yldstrk

Try this link: https://t.co/mxjVhcYhfj (I didn’t have the paywall problem)


3 posted on 10/22/2017 4:45:01 PM PDT by markomalley (Nothing emboldens the wicked so greatly as the lack of courage on the part of the good -- Leo XIII)
[ Post Reply | Private Reply | To 2 | View Replies]

To: markomalley

I’ll take Trump tweets over “prudence”.


4 posted on 10/22/2017 4:46:06 PM PDT by freedomlover
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

Thanks but no luck.


5 posted on 10/22/2017 4:47:56 PM PDT by Balding_Eagle ( The Great Wall of Trump ---- 100% sealing of the border. Coming soon.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: markomalley

Trump controls the narrative through his tweets, which is why fakestream presstitutes hate his tweets so much.

THEY are supposed to have control of the narrative, don’t you know?


6 posted on 10/22/2017 4:51:38 PM PDT by E. Pluribus Unum (You can't have totalitarian globalist government if the peasants are armed.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

A fog soon decended, it did.


7 posted on 10/22/2017 4:52:09 PM PDT by Paladin2 (No spelchk nor wrong word auto substition on mobile dev. Please be intelligent and deal with it....)
[ Post Reply | Private Reply | To 3 | View Replies]

To: markomalley
So if the story is re-tweeted via Twitter's Colombian URL we can beat the paywall. Interesting.

Now all we need is to get someone in Bogota to re-tweet the entire editorial page. Every day. :o)

8 posted on 10/22/2017 4:58:37 PM PDT by InABunkerUnderSF (Dump Flake)
[ Post Reply | Private Reply | To 3 | View Replies]

To: markomalley
Readers who have NOT already clicked the WSJ link might have better luck retrieving the entire WSJ article by searching Google for:

"have effectively merged. President Trump"

Include the quotes. That string is unique to the WSJ article, and you might be able to click through from Google to the WSJ.

If it works, please post.

9 posted on 10/22/2017 5:07:23 PM PDT by TChad
[ Post Reply | Private Reply | To 3 | View Replies]

To: TChad

Yeah, it works. It takes you right to the WSJ paywall. LOL


10 posted on 10/22/2017 5:18:01 PM PDT by sparklite2 (I'm less interested in the rights I have than the liberties I can take.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: markomalley

Just refer to the law of Trump Tweetability:

The inherent effectiveness of a Trump tweet is directly proportional to the level of hyperbolic outrage bloviating from the MSM.


11 posted on 10/22/2017 5:28:55 PM PDT by LeoTDB69
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

Well, it sent the NFL into tailspin that they’ve yet to recover from. And even the Lefties at ESPN now sheepishly admit what Trump did caused real harm to the NFL because it exposed that the NFL’s fan base is heavily Conservative and the National Anthem mess turned into a public relations disaster for the league. And it may end up costing Roger Goodell his job as NFL Commissioner.


12 posted on 10/22/2017 5:43:00 PM PDT by RayChuang88 (FairTax: America's Economic Cure)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

TY! How did you do that? I wanted to read this one, but got stuck with the usual having to subscribe stuff


13 posted on 10/22/2017 6:22:43 PM PDT by CottonBall (Thank you, Julian!)
[ Post Reply | Private Reply | To 3 | View Replies]

To: markomalley

Thanks for the link, it worked just fine.


14 posted on 10/22/2017 6:39:38 PM PDT by Not gonna take it anymore (Now that Trump has won, I don't have to post about halfwit anymore)
[ Post Reply | Private Reply | To 3 | View Replies]

To: E. Pluribus Unum

“Trump controls the narrative through his tweets, which is why fakestream presstitutes hate his tweets so much.

THEY are supposed to have control of the narrative, don’t you know?”

Rush gave a commentary on this last week. The drive bys cruise by and shoot everything up, create chaos and leave the carnage in the rearview. With Trump, they cannot drive off as they are forced to keep coming back and get caught with Fake reporting.

Where would Trump be today if he had not put out any tweets? His administration would be buried. MAGA!


15 posted on 10/22/2017 6:42:56 PM PDT by taterjay
[ Post Reply | Private Reply | To 6 | View Replies]

To: sparklite2
Yeah, it works. It takes you right to the WSJ paywall. LOL

Damn.

There is a Firefox/Chrome add-on called "Bypass Paywalls" that might work, but I have not tried it, and I don't know if it is safe to use.

16 posted on 10/22/2017 7:05:46 PM PDT by TChad
[ Post Reply | Private Reply | To 10 | View Replies]

To: TChad

What finally worked for me was the URL in comment #3.
It’s a great article, BTW, worth the trouble.


17 posted on 10/22/2017 7:08:27 PM PDT by sparklite2 (I'm less interested in the rights I have than the liberties I can take.)
[ Post Reply | Private Reply | To 16 | View Replies]

To: sparklite2

Didn’t work for me. I’ll try it tomorrow from a different computer and different IP address.


18 posted on 10/22/2017 10:59:00 PM PDT by TChad
[ Post Reply | Private Reply | To 17 | View Replies]

To: markomalley
When Mr. Trump smack-tweets a notable public critic—Ms. Hill has called the president a “white supremacist”—it violates our expectations of his office.

Indeed!

'WE' want to control what he says and does.

Have we so soon forgotten what a LEADER is?

19 posted on 10/23/2017 3:39:43 AM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
[ Post Reply | Private Reply | To 1 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson