Skip to comments.Pass the tote bag: Why young readers are now willing to pay for old-guard news
Posted on 10/31/2017 11:24:53 AM PDT by Jagermonster
SHIFT IN THOUGHT Millennials have been subscribing to online news outlets in numbers three times greater than any other group, a study found. Those interviewed say their decision to pay goes beyond civic philanthropy.
NEW YORKNearly every day during the routine clatter and bustle of her subway commute earlier this year, Shand Thomas began to notice more of her fellow riders shouldering The New Yorker magazines beige and black-emblazoned tote.
Then she began to see people walking around with the literary magazines shoulder bag a promotion offered only to subscribers. And when a number of her friends began to complain that it would take six to eight weeks to get their hands on one of these canvas accessories, she knew it was a thing.
I thought their frustration at the wait for a free bag was funny, says Ms. Thomas, a 24-year-old freelance writer and editor in Brooklyn. So she wrote a piece of satire gently poking fun at this unlikely New York fashion trend.
Behind her wit, however, her piece hinted at something more than an ironic canvas cachet. As her 20-something friends were clamoring for what she called the white whale of beige accessories, they were also signing up for new subscriptions which came with the added bonus of being seemingly philanthropic about print journalism.
Its a wry observation, and for many within the cash-strapped Fourth Estate, the fact that people might pay for journalism as a kind of civic charity only underscores the depth of the industrys financial funk.
This past year, a host of left-leaning Americans have been signing up for new subscriptions to the nations beleaguered press, berated almost every week as fake news by the United States president. And, indeed, nearly 30 percent of those ...
(Excerpt) Read more at csmonitor.com ...
"Its been called a 'Trump bump . . . '" President Trump is even good for the business of news media.
Last gasp, thankfully.
I wouldn’t want to depend on this as a business strategy — “People will subscribe to us out of pity because we totally suck and no one respects our product.”
Not a good path to long-term prosperity, I think.
the really sad part about it is that their “truth” is only what they learned in college and throughout their communist indoctrination in public school. Not having a moral base will just get them to sink deeper into the quagmire of fake news.
So I find it irresponsible to place this intense distrust on traditional media, especially when there is actual bogus stuff all over the place, Ms. Lucas continues. Its made me value trustworthy sources even more than before.
“She adds that the need to pursue fact from fiction has become calls to action for myself and some of my peers. We need good journalism and truth-seekers now more than ever.
Well, it looks like Trump can write off getting the snobby Manhattan vote next time around. Worst thing since the New York Post proclaimed that Roy Moore is unworthy of election to the Senate.
An entire article about surging subscription numbers and, for the life of me, I can’t find any hard subscription numbers. I see poll numbers, anecdotes, and percentages, but no total subscription numbers. Hmmm...
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