He doesn't care. Trump haters, including the MSM, those in Hollywood, NFL players etc are so rabidly filled with hate for Trump that they are willing to destroy themselves and tick off 50% of their viewers/customers/fans/etc.
It's fascinating to watch.
Self destruction at an epic scale. It is fascinating to be an observer during the period on mental illness and just plain stupidity on public display.
You are so right. It’s tribalism, nothing but tribalism, impervious to logic, reason, common sense ... or common decency.