Heineken removes 'Lighter is Better' ad following online racial backlash

NBC "News" ^ | March 26, 2018 | by Chandelis R. Duster

[airborne]

Online backlash = Russian Bots!

[Peeps47]

Normal people don't notice these things because they aren't looking for any little thing to be offended by. The worst thing about it is, it was probably a bunch of liberal white douchebags who started the complaint.

[thoughtomator]

Now they got to make a “darker is better” version for their dark beers, and watch the complete lack of left-wing outrage.

[Southside_Chicago_Republican]

Is Heineken Light lighter in color than regular Heineken? (I don’t drink either one.) Isn’t the point of light beer not it’s color but that it has fewer calories and less alcohol? That’s how they should sell it. I swear, ad people are dense.

[RonnG]

Anyone have thoughts on the Direct TV commercial where this black bitch smugly throws all her white boy friend’s things out the window at him, smashing them on the street below?. I can only think of what a lucky guy he is over the long haul to part ways with that k sooner rather than later.

[EQAndyBuzz]

I enjoyed drinking Heineken. Now that they are giving in to liberal idiocy, I no longer will be drinking it.

[ProtectOurFreedom]

The makers of flashdarks are elated that the playing fiel is being leveled. Flashdarks were continuing to lose market share to flashlights.

[ProtectOurFreedom]

Great beer CAN unite us. But Heineken isn’t up to that task.

[W.]

If I’m going to spend $10 on a six-pack I’ll buy Anchor Steam... Much better beer!

[mikrofon]

If English teachers in our grade & high schools concentrated more on the education of the language — homonyms, homophones, synonyms, etc. — and not so much on things “homophobic@, perhaps people will be less sensitive. But then again these days, maybe not…

[Mastador1]

So if a brewer of Lagers started an ad campaign with the phrase 'Darker Is Better" would they piss their pants over that?

Time to get rid of white bread, angel food cake, marshmallow that isn't colored, noodles, spaghetti, cauliflower, white corn, vanilla ice cream, potatoes, crabs, lobster, all white fish, etc. etc. because it might "trigger" some racial snowflake with it's insensitivity!

Heineken should have found their corporate balls and told these idiots to go screw themselves, it's not like they ever did or would make up a perceptible segment of their sales.

[KittyKares]

“I quess I’m not a racist since skin color never entered my mind when I read their slogan.”
______

That’s because of your white privilege. ;-)

[2harddrive]

Heineken just did that to get FREE PUBLICITY. And it WORKED!!

[tomkat]

Sooner or later the public will get fed up!

WAY later, like thirty years ago.

I no longer give even half a tinker's damn about the 'plight of the black man in America'.

The self-defeating problem with many 'African-Americans' is that they're neither.

[Southside_Chicago_Republican]

There is plenty of ignorance out there, that’s for sure. And it is easily exploited.

[PLMerite]

"They could always go with “Queerer is better” since they have homo Neil Patrick Harris doing their advertisements."

Brown ale:

Get some Heinie today.

[clearcarbon]

"Heineken removes 'Lighter is Better' ad following online racial backlash"

[Paal Gulli]

Spike Lee also confessed this is the mantra of the black subculture (the paper sack test).

[Starstruck]

I just saw a commercial where a Black chick was throwing a white guy's stuff out the window and the ad said she was moving on to bigger and better things. How racist is that?