[SoCal Pubbie]

I wouldn’t say this article is so absurd or far fetched. I do however believe that these companies would likely take these political stands even absent any financial motivation. SJW philosophy has replaced traditional religion for a lot of Americans and it’s generating a messianic fervor among its adherents.

[Jmouse007]

And it's generating a SATANIC fervor among its adherents.

There, fixed it. These rebellious, antichrist, hate filled SJW lunatics are being controlled by the evil one. There's nothing "messianic" about it or them.

[aquila48]

I think the following is a much better explanation.

SJW have been after Nike. Nike hires new chief diversity officer...

https://www.google.com/amp/s/www.bizjournals.com/portland/news/2018/04/27/nike-leadership-shuffle-company-names-first-ever.amp.html?source=images