Yes, the family owns the Hyatt hotels, which has had its employees (maids and housekeepers) marching the picket lines during a strike. J. B. Pritzker, as a man of the people, claims to love all working people, but says that he is not in a position to negotiate a settlement to the strike.
The Pritzkers are he stated enemies of Trump.
Thus, we want them to suffer and experience humiliating defeat.