Free markets means the “invisible hand” allocates resources. When state capitalism means party apparatchiks allocate resources, the end result over and over is shortages, famine and death. Anyone with a basic understanding of 20th Century history should know this, and the 21st Century example of Venezuela should make it obvious to even the most obtuse.
Few are knowledgeable of Adam Smith and the “invisible hand” The following is not the best but a start:
https://en.wikipedia.org/wiki/Invisible_hand
The philosophy is not favored because we cannot not control it. And if economics cannot be controlled, what do we need politicians for?
In marketing, this means all the way down to where the company is in contact with the consumer. Only then can the "real" boss, the consumer, clearly communicate what he wants and needs.
That is, of course, free market capitalism.
Taking it a step further, that same decision principle can be used in manufacturing and other processes.
Only the man on the assembly line really knows the real answers as to how the machinery is best run to optimize production. And only the production men in concert with purchasing agents, accountants, front line marketeers and QC can really make the best decisions as to the optimum use of materials.
Companies that makes such decisions in the C-suite end up making the mistakes like those recent ones of Mary Barra and GM.