Or perhaps people will post the big crowds of people standing in the rain around the start of the line for entry and embarrass the retailers.
Essentially this is resulting in crowds asshole to elbow outside the stores. Sometimes just a little well earned ridicule can solve a problem.
Way to Go
while a few people are inside keeping far distances apart.
They waited in a crowded line outside first all breathing in each others germs.
They may mean well, but that there is a vector. Stores doing this should have a deli # type system, with the next admitting number displayed on some big board so people can wait in their cars until their turn rather than co-mingled with a bunch of potentially sick strangers. Appointments would be another tool to help avoid this. Having masks available is another additive.