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About those self-proclaimed internet health gurus
Faith, Reason and Health blog ^ | 11/14/09 | Dr. Brian Kopp

Posted on 11/14/2009 11:49:22 AM PST by Brian Kopp DPM

Saturday, November 14, 2009

About those self-proclaimed internet health gurus

Be very skeptical when it comes to self-proclaimed internet health gurus.

For instance, Mike Adams of "NaturalNews" also owns a company that sells email marketing software, Arial Software. Be sure to check out their extensive client list. (This is obviously not some obscure little guy fighting health care goliaths; Arial Software is in bed with some very big corporate giants.)

He calls it "permission email marketing software."

Every time you read one of his articles that requires you to input an email address to read the rest of the article, you might be providing him with an active email address that he could potentially sell to his Arial Software customers (with "permission," since you freely gave it to him to read his article). Lists of known active email addresses with targeted audiences (i.e., those who read his articles on health care issues and products) are very lucrative resources (for instance, to those who use email to market alternative/complimentary health care products, or even Viagra) .

His company, Truth Publishing, owns at least 387 website domains related to alternative healthcare ideas and products as well as internet newsletter and email marketing software. One of the email addresses he uses for domain registrations is a contact on the whois record of 463 domains. That's a hallmark of internet spammers and viral marketers.

Currently active and past domains include: prenatalnutrition.org, expectant-mothers.com, NewsTarget.com, HoodiaFactor.com, EmergingFuture.com, SpamAnatomy.com, VitaminFactor.org, CounterThink.com, HealthFactor.info, JunkScience.info, BrainHealthNews.com, LowCholesterolDiets.DietsLink.com, PublicHealthNews.org, PharmaWatch.info, HomeToxins.com, PoisonPantry.org, DepressionFactor.org, webseed.com, ConsumerWellness.org, herbreference.com, FLUNEWS.ORG, healingfoodreference.com, honestfoodguide.com, organicconsumers.org, Naturalhealthreport.com, usenature.com, supplementreference.com, newenergyreport.org, birdfludefense.com, enewslettertemplates.com

He uses these sites for what appears to be an elaborate viral marketing scheme that plays on people's fears about pandemics, vaccines, mainstream medicine and Big Pharma, gathering active email addresses, selling vitamins and alternative/complementary medicine products and self published books and tapes.

His corporation, Truth Publishing International, Ltd. is headquartered at 12F-4, No.171, Sec. 4, Nanjing E. Rd, Taipei, Songshan District, Taiwan.

That is also the headquarters of a huge Taiwanese telemarketing firm. (Some of the address and phone data from his website domain registrations also come up on websites listing known or suspected Nigerian internet scammers (Google cache) . I don't know if that data is accurate.)

The Reference links at NaturalNews include links to environmentalist groups (some of which appear to support population control) as well as sites that may be front groups for Scientology.

Mike Adams was also the guy who ran, with Mike Goodin (or under the alias "Mike Goodin"), the Y2KNewswire service, which was the number one source of much of the Y2K fear and hysteria 10 years ago. Y2KNewswire's address was 1501 Stampede Ave, Suite 3040, Cody, WY USA 82414. That's the same address as Mike Adams'a Arial Software. The whois domain info for many of these websites use email addresses common to Truth Publishing, Y2KNewswire, Arial Software, webseed.com, and others. (Google srs@webseed.com and mg@webseed.com.) Truth Publishing's "Order Fulfillment Warehouse" is listed as 2055 N. Kolb Rd Ste. 131, Tucson, Arizona 85715. That's also the address for the Arizona office of Arial Software. This is all circumstantial evidence from basic Google searches.

In my opinion, however, anyone who thinks NaturalNews is a reasonable and rational source for health information is the victim of a very well oiled viral marketing scheme.



TOPICS: General Discusssion; Moral Issues
KEYWORDS:
Check our Arial Software's client list:

Retail Products and Services

XM Satellite Radio
Scholastic Book Fairs

DHL
Six Flags Inc.
LTD Commodities
Kobold Watch Company
Computer Geeks
Simplicity Pattern Company

Steve & Barry’s University Sportswear
Proflowers.com
Blockbuster
Turfer Sportswear
Pampered Chef

Pitney Bowes
Campbell Hausfeld
Beckett.com
American Standard Companies
Dirt Devil/Royal Appliance
Avon Canada

The SAK
Plow & Hearth
Lamps Plus
Henry & June
Bausch & Lomb

The Children's Place
Interstate Batteries
ToysRUs.com
Turtle Wax Inc.
Bubbles Car Wash
Diedrich Coffee Inc.

IGA Supermarkets
4Vacations.com
MovingInsurance.com
MusicNotes.com
NeedMyDoctor.com
Rentors.org

Cinderella’s Closet
Create for Less
Home Theater Store
Victory Team Apparel
Jeg's High Performance
J. D'Addario & Company

Shimano American Corporation
Simplicity Pattern Company
Amway of Australia
72HrPrint.com
Before the Vows
Jay-Y Enterprises Co., Inc.

Croakies
Primary Color
Penn Veterinary Supply
Polk Audio

Non Profit Organizations

Boys & Girls Clubs of America

Veterans of Foreign Wars
Wexner Heritage Foundation
Wisconsin Historical Society
New York Philharmonic
National Genealogical Society
Memorial Hall Library

MedicAlert Foundation International
YMCA of Greater San Antonio
Community Blood Centers of South Florida
YMCA of Metropolitan Milwaukee
Campus Crusade for Christ
Federal Election Commission

National Board for Professional Teaching Standards
Rand Corporation
Shades of Green
Boys & Girls Clubs of Chicago
Trinity Presbyterian Church

Various Industries

Ameriquest Mortgage

ING Direct
RE/MAX
National Seminars Group
Roche Diagnostics
EL AL Israel Airlines
ADP

1800Communications
Christian Copyright Licensing International
Fedex Custom Critical
Starwood Vacation Ownership
Real Estate Board of NY
Red Hat Society

Fibromyalgia Network
Hotter'N Hell Hundred
Frost & Sullivan
NARAS - Nat'l. Academy of Recording Arts & Sciences (Grammy's)
Apex Financial

Gas Stations USA
Village Press
International Student Volunteers
Puerto Rico Chamber of Commerce
Georgia MLS
Government Scientific Source

Sherman Theater
Zoom Airlines
North San Diego County Associations of Realtors
The National Society of High School Scholars
Ladies Professional Golf Association

Universities and Educational Institutes

UCLA

Liberty University
Eastern Kentucky University
University of Arizona
George Washington University
University of Georgia School of Law
Kent State University

DePaul University
The University of Montana-Missoula
Boise State University
Indiana University
San Diego Community College
University of Chicago

University of Denver
University of Hartford
Indiana University Foundation
Indiana University Center for Survey Research
University of California, Davis
Whitworth College

Michigan State University
Golden Key International Honour Society
University of Nevada Reno Foundation
University of Colorado Boulder
Grand Canyon University
Amherst College

Smith School, Univ of Maryland
American College of Rheumatology
Carey Baptist Grammar School Ltd.
Palmer College of Chiropractic Medicine
University of Denver Graduate Tax Program
University Of California, Riverside

USC School Of Dentistry

Entertainment

TBS (Turner Broadcasting System)
DreamWorks
Hughes Network Systems
Richard Petty Driving Experience
True.com

JoonBug.com
Casino Magic
Netclub, Inc.

Computer/Internet

eBay Inc.
Monster.com
Kingston Technology

Alienware
Intuit
Jasc Software, Inc.
Terra Lycos
Microsoft
Quark Inc.

Geek Rescue
BestJobsinTucson.com
Ipswitch, Inc.
WinZip Computing, Inc.
DynamicVOICE, LLC
OracleMobile, Inc.

Democrats.com
Nortel Networks
Your Cause
Computer Career Center LLC

Government

City of Newport Beach
Dept. of Treasury - U.S. Secret Service

United States Senate Federal Credit Union
City of Lenexa - City Hall
State of Maryland Dept. of Business and Econ. Development
Oklahoma Dept. of Wildlife Conservation
Virginia Dept. of Health Professions
Wyoming Travel and Tourism

Lake of the Ozarks Convention and Visitors Bureau
Aruba Tourism Authority
U.S. District Court Eastern District of Kentucky

Manufacturing

Ideal Aerosmith
Pentair Water
Vortex Water Technology

Rand Worldwide
Manufacturers' News, Inc.
Siemens Corporation

Financial Institutions

Meadows Credit Union
Liberty Bank


1 posted on 11/14/2009 11:49:23 AM PST by Brian Kopp DPM
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Comment #2 Removed by Moderator

To: NYer

Please ping your Catholic email list. (There appears to be a lot of skulduggery going on behind the scenes of those that conservatives/Christians are going to for pandemic flu information.)


3 posted on 11/14/2009 11:52:14 AM PST by Brian Kopp DPM
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To: Dr. Brian Kopp

Oops, make that PING list!


4 posted on 11/14/2009 11:52:50 AM PST by Brian Kopp DPM
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To: Dr. Brian Kopp
Photobucket
5 posted on 11/14/2009 12:04:21 PM PST by freedumb2003 (Communism comes to America: 1/20/2009. Keep your powder dry, folks. Sic semper tyrannis)
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To: DvdMom; Smokin' Joe

You might like to ping the flu ping list to this.


6 posted on 11/14/2009 12:13:35 PM PST by Brian Kopp DPM
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To: Dr. Brian Kopp

Are you saying that being successful/having lots of clients is **evil** or am I misreading you?


7 posted on 11/14/2009 12:53:35 PM PST by 2ndDivisionVet (I will raise $2 million for Sarah Palin if she runs; What will you do?)
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To: 2ndDivisionVet
No, its a half-serious, half tongue-in-cheek way to point out how easy it is to create internet hysteria:

Mike Adams might not be part of an evil conspiracy to defraud millions by posting CAM conspiracy theories, and he might not be selling active email addresses to Russian Viagra spammers.

But then again, Big Pharma might not be out to kill off millions with their vaccines either, as gurus like Adams and others claim.

Its so easy to use weasel words to deliberately create false impressions and outright disinformation.

We need to be more skeptical in general. We're already skeptical towards big government and big pharma. We're not nearly skeptical enough when it comes to hucksters like Mike Adams.

8 posted on 11/14/2009 1:09:35 PM PST by Brian Kopp DPM
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To: Dr. Brian Kopp

Since Mr. Adams doesn’t sell me the D-3 I take, what does he have to gain by pushing it?


9 posted on 11/14/2009 1:18:08 PM PST by 2ndDivisionVet (I will raise $2 million for Sarah Palin if she runs; What will you do?)
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To: Dr. Brian Kopp

Education in basic physiology would put most of these quacks out of business.

And on a personal note: God knew what He was doing when He made food. There are good reasons vitamins and nutrients occur naturally in small quanities, and not in meg-doses.

I feel better just saying it.


10 posted on 11/14/2009 1:33:14 PM PST by WestwardHo (Whom the god would destroy, they first drive mad.)
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To: 2ndDivisionVet
what does he have to gain by pushing it?

Its not about any single article or selling a specific product, its about the viral marketing.

There's far more money in creating a huge database of active email lists - of people who are known to be interested in specific topics by their online viewing habits - than in selling alternative medicine or self help books. Every time his articles get posted on other websites, forums (like FR) and blogs, it directs hits to his websites. And those hits are often accompanied by highly valuable active email address entries that he adds to his databases.

He also markets a website aggregator product called WebSeed CMS.

That probably also tracks internet activity for developing internet use databases for marketing purposes.

Its all about internet spamming, specifically search engine spamming, and viral marketing, using these multiple websites, aggregators, and email database collections to sell databases to retailers and other marketers. See for instance, this RipOff Report: "Mike Adams of Webseed.com (AKA SearchEngineVisibility.com) claims that for $695.00 he will improve your search engine ranking, guaranteeing his customers top-10 positions in the sixteen most popular search engines for any keywords you choose..."

And people trust him because they think he is a little taking taking on and exposing big pharma/big medicine.

11 posted on 11/14/2009 1:36:27 PM PST by Brian Kopp DPM
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To: little jeremiah; Teófilo
Here's "the rest of the story" on Mike Adams. I've also updated the original post at the Faith, Reason, and Health blog with additional details and links.
12 posted on 11/14/2009 3:01:44 PM PST by Brian Kopp DPM
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To: Dr. Brian Kopp

Thanks again.

I study herbs, but I read actual books by herbalists who are not selling anything. Not ad copy! Only traditional uses of herbs.


13 posted on 11/14/2009 3:44:37 PM PST by little jeremiah (Asato Ma Sad Gamaya Tamaso Ma Jyotir Gamaya)
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To: 2ndreconmarine; Fitzcarraldo; Covenantor; Mother Abigail; EBH; Dog Gone; ...
Ping...(Thanks, Dr. Brian Kopp!)

Remembering R. Reagan, "Trust, but verify." The stakes are potentially very high, and it behooves one to look at pros and cons and weigh them carefully.



Also, keep up with other H1N1 update stories on this thread: H1N1 flu victim collapsed on way to hospital [Latest H1N1 updates downthread] thanks to DvdMom and others.

14 posted on 11/14/2009 9:41:10 PM PST by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing.)
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To: Dr. Brian Kopp
So why is the link to the Summorum Pontificum Blog on your FReeper homepage broken? /sarc>

Cheers!

15 posted on 11/15/2009 6:05:44 AM PST by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: Smokin' Joe

thanks, bfl


16 posted on 11/15/2009 7:25:21 PM PST by neverdem (Xin loi minh oi)
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