Levi Strauss & Co. has expanded their original mission beyond the manufacture of blue jeans. This “values driven company” now feels a responsibility to “the communities where we live and work” and will now engage with other gun control groups to fight for “gun violence prevention.” Chip Berg, CEO of Levi Strauss, wrote an open letter to his customers asking them not to bring firearms onto the premises of their stores, offices or other facilities. For him, it was a matter of safety. Of course, law enforcement was exempt from that request.