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A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous tagline "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable". Some have praised its message, which aims to update the company's previous message about masculinity, but others say Gillette is now "dead" to them. It currently has 23,000 likes and 214,000 dislikes, at time of writing - and it's increasing all the time.

As Twitchy told you earlier, Gillette recently waded into virtue-signaling waters with their “The Best Men Can Be Campaign”: Gillette ✔ @Gillette "Boys will be boys"? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at http://TheBestMenCanBe.org . #TheBestMenCanBe 3,982 5:45 PM - Jan 11, 2019 Twitter Ads info and privacy 2,402 people are talking about this Because nothing attracts men to your product more than shaming masculinity. Needless to say, Gillette’s finding themselves bleeding customers, so to speak. And Dollar Shave Club is only too happy to make the most of it: Dollar...

P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad Spot pegged to #MeToo asks ‘Is this the best a man can get?’ Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms. The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It...

Are you a man? That is to say, are you a genetic male who also happens to identify as a "man," for some increasingly antiquated reason? If so, are you under the mistaken impression that you're not a rapist? Our society has come a long way in shaming men for behaving in any way that anybody anywhere doesn't like, and reminding men that we're all complicit even if we don't behave that way. But it's not nearly enough. The mere fact of maleness is shameful and problematic. Men and boys everywhere need to be reminded that we're evil. We must...