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Impossible Foods has secured Child Nutrition Labels for its Impossible Burger products, which means they can now be part of school nutrition programs in the US. To obtain the CN Labels, USDA's Food and Nutrition Services had to evaluate the plant-based meat's product formulation, as well as the company's quality control procedures and manufacturing processes. Now that it has acquired CN Labels for its products, the company is launching K-12 pilot programs this month in partnership with several school districts. The Palo Alto Unified School District in California, the Aberdeen School District in Washington, the Deer Creek Public Schools in...

Fake meat mania: Demand for plant-based Impossible Burgers are outstripping supply as the company pledges to open its factory for longer and employ more staff Impossible has reportedly reached out to distributors and restaurants to let them know that a shortage of the plant-based burger is 'entirely possible' The company says it is stretched thin because of growth in 'every sales category' Burger King has just announced it will offer the Impossible Whopper at more than 7,000 locations throughout the U.S. by the end of 2019 following a trial Impossible foods is opening its plant in Oakland, California for longer...

There are plenty of new gadgets coming to market, from 8K televisions or Alexa-equipped toilets. But publisher Digital Trend’s pick for top tech winner at this month’s Consumer Electronics Show in Las Vegas wasn’t a gadget at all. It was the Impossible Burger 2.0.

Last week was a momentous one for the future of genetically engineered foods, both in the U.S. and in Europe. On July 24, the U.S. Food and Drug Administration approved the Impossible Burger, an all-veggie burger that "bleeds" and sizzles just like meat. The burger's star ingredient — a protein called heme that renders blood red and helps make meat a carnivore's delight — was granted GRAS (generally recognized as safe) status. In 2015, the FDA had required that the $400 million Silicon Valley startup, Impossible Foods, demonstrate that their heme, made by genetically modified yeast, was safe. But across...

The trail-blazing Impossible Burger, the world’s only kosher cheeseburger, created sustainably, is now officially on the Orthodox Union’s kosher database registry. The Impossible Burger entered development in 2011 and debuted in July 2016 at the fashionably erstwhile Chef David Chang’s Momofuku Nishi in Manhattan. It’s since won a 2017 Tasty Award and a 2018 Fabi Award from the National Restaurant Association - and it’s the only plant-based burger to ever have done so. “Getting kosher certification is an important milestone,” said Impossible Foods CEO and Founder Dr. Patrick O. Brown. “We want the Impossible Burger to be ubiquitous, and that...

It looks like a burger, smells like a burger and even bleeds like one. So, where’s the beef? There’s no animal protein in the Impossible Burger, which made its debut on the San Francisco dining scene Thursday. The idea is to mimic meat so closely that you might not realize it isn’t a traditional hamburger patty. The Impossible Burger is available at two S.F. restaurants — Cockscomb and Jardiniere. Some local vegetarians went to both on Thursday. Luke Ianni hasn’t eaten meat for twenty years, so the taste threw him. “It was so good that I was kinda grossed out,...