From a pure economic/financial perspective this Nike branding campaign doesn’t make sense…. unless, you realize a much bigger picture. A hidden bigger picture. On its face, it just seems absurd. Why would any major corporation intentionally stake out a branding position that is adverse to their financial interests? I’ve spoken to some very excellent business actuaries on this late today; and one specific conversation finally helped to make it all make sense. During that conversation a good ally shared: “a multinational corporation would never make a branding decision adverse to their financial interests. Unless there is a hidden risk unrelated...