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“In the hydration test, Crème de La Mer had an increase of 23%,” revealed Musleh, “whereas Nivea Soft had a 95% increase.” She noted, however, that Nivea’s high moisture reading could be due to its high water content — “Aqua” is listed as the cosmetic’s top ingredient. And although the less expensive item reigned as the moisturizing champion, the researcher determined that each salve boasted a nearly identical percentage of transepidermal water loss, or TEWL. It’s a measurement that represents the amount of water that escapes from the outermost layer of the skin. The two applications do, however, consist of...

"Moisture is the essence of wetness, and wetness is the essence of beauty." ---Derek Zoolander Clickbait ads disguised as real news stories are quite common. So if you saw the following headline, "Is America ready for a frank discussion about skincare?" in Politico would you not be correct in assuming this was yet another clickbait ad? Probably so except for the fact that you can see a photo of Elizabeth Warren next to the headline. So is it a real story or is it a skincare ad disguised as a news story that somehow got Warren to participate in the hype? Well,...

What It Is: The “Hollywood EGF Facial”, otherwise known as the “Penis Facial” thanks to stars like Sandra Bullock and Cate Blanchett, who both swear by it for radiant, glowy skin Who Tried It: Jillian Ruffo, Associate Beauty Editor Why We Tried It: Let me ask you this: Would you pass up the chance to have skin that looks as smooth as Blanchett or Bullock’s? (We didn’t think so.) Level of Difficulty: 2, if you factor in very mild pain and upkeep It all started back in March, when Blanchett opened up about her skincare secret: a special facial at...

Looking good is what Avon is all about, so it's not surprising that a cosmetics giant with annual revenues of $10 billion is concerned about its image. That, after all, is the motive behind Avon's boycott of fuel derived from Alberta's oil sands -- looking good. Never mind that oil banned from Alberta -- the most regulated and transparently sourced oil on the planet -- will have to be replaced by oil from some despotic regime but, hey, maybe you can put lipstick on a pig. "Avon recognizes its responsibility to the environment and the world's forests," said Tod Abreast,...

LONDON: Botox injections can lead to depression, a new study has warned. The jabs help you get rid of wrinkles by partially freezing muscles but scientists have found that they also stop people from being able to express their feelings visually. That leads to them keeping emotions bottled up inside and perceiving the world in a negative way. "Suppressing negative emotions is something we do every day to be polite," the Sun quoted Dr Judith Grub, who led the research in Holland, as saying. "However, my research shows that paralysing muscles that help you to express emotion leads to internalising...