The greatness of the Rolling Stones—that stunning library of guitar licks and lyrics, the decades of tabloid feuds and imbroglios, the packed stadiums—obscures a more interesting fact: For the past 50-plus years, this band, formed in a London pub in 1962, has been among the most dynamic, profitable and durable corporations in the world. In the course of my lifelong study of the world’s greatest rock band, I’ve come away with five lessons—strategies that any CEO or entrepreneur should keep in mind while playing the long game. Choose the right name. The band was originally called Little Boy Blue and...