Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

Why Did Bud Light Choose to Follow the Hershey Highway to Hell?
Flopping Aces ^ | 04-04-23 | DrJohn

Posted on 04/06/2023 7:08:11 AM PDT by Starman417

OK, that was probably the most bizarre post title I've ever written, but if you need a break from the bizarre show trial up in NY that even has reliable Leftists scratching their heads then read on! First off, I never got around to writing a post on Hershey's Chocloate's woke campaign of celbrating Women's History Month by erasing women and replacing them with men. When did even my beloved childhood candy decide it now needs to hate me? Seriously, I'm so old I remember when a seemingly all American brand like Hershey proudly branded itself "The Great American Chocolate Bar". Watch the commercial at the link - it could easily be a 2023 ad in terms of the diversity of its cast. And sadly, it's equally dated by the fact that the people of the different backgrounds are are equally proud Americans. Which brings us to Anheuser-Busch (AB).

AB used to be possibly the most All American of all American brands - here is how it celebrated America back in 1986. At some point we went past this bizarre crossroads where being pro-American was smart marketing to where now companies seem to think that promoting groups that despise this country is good business. I'm not a Bud Light fan, but in terms of a drinkable swill I find it on par with the rest. Considering back in the day my weapons fo choice were Schaeffer, and later, Busch tall boys and my premium beer was Michelob, I'm never exactly been a beer snob. A few years ago I swore off of Bud Light when they introduced the now by comparison tame ad campaign of anti-men spokesmodels Amy Schumer and Seth Rogan to run the "Bud Light Party" ads. Judging from sales numbers, I wasn't the only one to stop drinking Bud Light, a course they corrected. I'm on board with the Path of Redemption school of thought, so whe Bud Light dropped the stupid I was fine with purchasing them on occasion again. Not this time.

At this point, you don't need me to recap the whole Dylan Mulvaney/Bud Light debacle. Twitchy found a tweet that summed up the graphic truth of this story:

https://twitter.com/realmichaelseif/status/1642900438600110081

If the tweet isn't showing in your browser, it reads "When the George Floyd riots began, every American corporation dropped the American flag from their logo and replaced it with BLM. Less than a week after three Christian children were killed by a trans person, Bud Light made a trans person an ambassador for their brand."

Dead on. How did we get from ad campaigns targeting a population that can all appreciate Patriotism to showing that your product is adjacent to *ahem* inappropriately associating with minors? For that matter, exactly how is this ad campaign going to increase sales? While alienating the vast majority of your customer base, you think it will be magically replaced and surpassed by demograpics that drink either Trader Joe's Three Buck Chuck or the various vile cans of flavored hand sanitizer? Or maybe the jet fuel genius behind this ad campign had probably never actually met anyone who's ever consumed the product that she was supposed to promote?

So this is where I draw the line. Whereas with the Schumer/Rogan beta cuck campaign, I just boycotted Bud Light, when AB dropped that stupidity I accepted their path to redemption and resumed my occasional Bud Light choice of swill consumption. Not this time.

This was a massive middle finger America. While what I'm about to say is borderline Godwin's Law, AB is promoting an ideology that wants to destoy America

(Excerpt) Read more at floppingaces.net...


TOPICS: Government; Politics
KEYWORDS: beer; blm; boycottbud; budlight; corporate; corporations; dylanmulvaney; hershey; trans; transgender
Navigation: use the links below to view more comments.
first 1-2021-4041-56 next last

1 posted on 04/06/2023 7:08:11 AM PDT by Starman417
[ Post Reply | Private Reply | View Replies]

To: Starman417; Morgana
Why Did Bud Light Choose to Follow the Hershey Highway to Hell?

The same reason that Nike did?

Nike angers feminists after choosing controversial trans influencer Dylan Mulvaney as new face of its women's SPORTS BRA, days after Bud Light was slammed for putting her on can

2 posted on 04/06/2023 7:12:53 AM PDT by Perseverando (Antifa, BLM, LGBTQs, RINOs, Islamonazis, Marxists, Commucrats: It's a Godlessness disorder!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

Apparently, they don’t know their target audience very well. Sales will plummet after this stunt.


3 posted on 04/06/2023 7:14:10 AM PDT by al_c (Democrats: Party over Common Sense)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

Damn good question.

They must know 90% of the country think this is BS, 100% of Bud Light drinkers.

I’d love to know what they are thinking.


4 posted on 04/06/2023 7:14:49 AM PDT by bigbob
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

Budweiser and all its brands are now owned by a Belgian company. The Busch family still has influence, holds considerable stock but does not have day to day control. Nevertheless Gussie Busch is rolling madly in his grave. This is what globalism looks like.


5 posted on 04/06/2023 7:15:21 AM PDT by allendale
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

No problem ... I just won’t buy either.


6 posted on 04/06/2023 7:16:12 AM PDT by laweeks
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

When they are woke it’s like the exact opposite.

They live in a dream world where everyone is trans, and so they can mutilate the existing image of men and women and it will all be appreciated. They aren’t woke, they are mutimerized.

Then they wake to the nightmare of customers fleeing and they are so transconfused.


7 posted on 04/06/2023 7:17:07 AM PDT by DannyTN
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

Because they’re owned by the enemy, that’s why.


8 posted on 04/06/2023 7:18:54 AM PDT by WKUHilltopper
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

Because they want me to buy Miller Light?

Done.


9 posted on 04/06/2023 7:21:09 AM PDT by brownsfan (It's going to take real, serious, hard times to wake the American public.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

beer spokesman who doesnt drink beer

bra spokesman who doesnt need one


10 posted on 04/06/2023 7:22:34 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
[ Post Reply | Private Reply | To 1 | View Replies]

To: bigbob

“I’d love to know what they are thinking.”

It’s what happens when your up and coming crop of executives are college indoctrinated leftists.


11 posted on 04/06/2023 7:23:47 AM PDT by brownsfan (It's going to take real, serious, hard times to wake the American public.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Starman417

Unfortunately, I can’t quit them any harder. I’ve got my own “corn squeezin’s.”

I’ve read AB Execs are blaming a rogue lefty in Marketing.

Intentional or not, Bud Light is about all AB had going in the mass market. They just slaughtered the Golden Goose.


12 posted on 04/06/2023 7:24:43 AM PDT by IamConservative (I was nervous like the third chimp in line for the Ark after the rain started.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Perseverando

So these are the products I will no longer be purchasing..... there are a lot so Ill just post a link to the wiki....
https://en.wikipedia.org/wiki/Anheuser-Busch_brands


13 posted on 04/06/2023 7:24:54 AM PDT by Still a Patriot
[ Post Reply | Private Reply | To 2 | View Replies]

To: Starman417

Hiring losers who push this crappola — and then not having a pair (enough) to say “Waitaminnit”.

These are “process people”, those who follow the guidebook even after finding it destroys them.

Focus on goal, not the process someone else has dictated that you must follow in getting there.


14 posted on 04/06/2023 7:26:00 AM PDT by bobbo666 (Baizuo)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

“here is how it celebrated America back in 1986.”

Natty Light and Bud Light in one commercial :)


15 posted on 04/06/2023 7:26:06 AM PDT by JSM_Liberty
[ Post Reply | Private Reply | To 1 | View Replies]

To: bobbo666

*shot* 'Was hiding in my bathroom'.

16 posted on 04/06/2023 7:28:14 AM PDT by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 14 | View Replies]

To: al_c
Apparently, they don’t know their target audience very well. Sales will plummet after this stunt.

Or maybe they do know their target audience and don't care about losing a big chunk of it, especially if they think they're betting on a future composed of millenial consumers who are OK with men pretending to be women.

Look at Hollywood in the last 20 years - woke trash movie after movie which producers know will never have any box office appeal, but will garner praise from the media and woke studio shareholders. Look at late night television - clones of each other, all left-wing rants, tiny fractions of the old Tonight Show's audience. They don't care - they get social credit from the left-wing establishment, and that is more valuable to them than pleasing viewers and customers.
17 posted on 04/06/2023 7:29:03 AM PDT by AnotherUnixGeek
[ Post Reply | Private Reply | To 3 | View Replies]

To: bigbob

“I’d love to know what they are thinking.”

I’m sure they’re thinking that a little bit of pain now is worth it going forward. As I wrote in a post yesterday, Get Woke, Go Broke, is really more Get Woke, Who Cares. Conservative outrage has been mostly impotent. Nike, Keurig, Hershey, and the NFL have all survived. With the population of conservative Boomers and Gen-Xers aging and dying, it’s a calculated risk to increase appeal to the Millennials and Gen-Zers. The number of actual trans people is very low, however, the majority of Millennials and Gen-Z support them.


18 posted on 04/06/2023 7:32:59 AM PDT by snarkybob
[ Post Reply | Private Reply | To 4 | View Replies]

To: Starman417

I have a theory, but I’m certainly not the first to say it

American power and empire, over the last 70 years have built us a very nice, comfortable society, which has made people arrogant, and conditioned them that they will never suffer consequences of bad decisions and bad character.

Printed money and massive debt have allowed vast segments of US government and society to promote a bizarre ideology in the name of perverted “freedom” and “human rights.”

The world is working to bring real consequences back to the USA. We’ll see them soon enough


19 posted on 04/06/2023 7:36:53 AM PDT by PGR88
[ Post Reply | Private Reply | To 1 | View Replies]

To: Starman417

At this point our so-called “boycotts” don’t matter to these companies (Nike, Hershey, Disney, Anh-bud, the big banks, ESPN, NBA, Meta, Amazon, etc…) because they have ALL the power! The institutions that control the intellectual, educational, governmental, entertainment, financial etc infrastructure in the US (and Western countries) are in the hands of Leftists, Socialists, Marxists, and Globalists. The “Right” has virtually little to NO power outside of spiritual self awareness. We conservatives (and Libertarians) need to STOP looking at the past as if it’s somehow coming back because in the “next election” we’ll get them…that’s nonsense! If we are to build a better future it NEEDS TO BE about what a NEW future can be (pro- God, pro-morality, pro- asset based currency, etc). This also means looking at seriously splitting the country into different countries. No system has EVER been able to re-establish its past much or less held on, indefinitely, to their “traditional values”…it’s NEVER happened over the long term. It’s time, for us “conservatives” to think about what a NEW future could look like. The irony is that even the word “conservative” derives from the word conserve which has now become abundantly clear that our past will never be able to be conserved….let that sink in my fellow FRs…🤔🤨


20 posted on 04/06/2023 7:39:16 AM PDT by freddy005
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-56 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson