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The Most Interesting Man in the World Shares His Experience and Wisdom Nationally...Dos Equis
Reuters ^ | Mar 18, 2009

Posted on 04/27/2009 7:23:54 AM PDT by MeekOneGOP

The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time

New Dos Equis Ads to Air Nationally During Primetime Programming

WHITE PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its iconic "The Most Interesting Man in the World" campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second installments of The Most Interesting Man in the World's adventures and three 15 second spots that see him sharing more life wisdom with Dos Equis drinkers. Beginning today, spots featuring the Dos Equis brand advertising icon will air on primetime television during high profile entertainment and sports programming, including select shows on Comedy Central, ESPN, FX and TNT.

"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said Kheri Tillman, vice president of marketing, Dos Equis and Heineken USA. "In the past three years, this campaign has been critical to driving the brand's success in targeted markets and we're very proud to now take the distinguished campaign to the national stage."

The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting...

(Excerpt) Read more at reuters.com ...


TOPICS:
KEYWORDS: advertising; beer; dosequis
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Article is over a month old, but this ad campaign is interesting and humorous to me!! :)
1 posted on 04/27/2009 7:23:55 AM PDT by MeekOneGOP
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To: Slings and Arrows

Ping! :)


2 posted on 04/27/2009 7:24:32 AM PDT by MeekOneGOP (2008: The year the Media died. --Sean Hannity, regarding Barack HUSSEIN ObaMao's treatment ...)
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To: MeekOneGOP
i like these commercials.

i, however, do not prefer dos equis.

3 posted on 04/27/2009 7:26:16 AM PDT by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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To: MeekOneGOP

We were at happy hour on Saturday at a place called Roaring Fork here in San Antonio and for some reason the waiter brought up this guy and the conversation remained focus on him and how much cooler he is than the teleprompter man.


4 posted on 04/27/2009 7:26:25 AM PDT by shadeaud ("If you can't beat them, arrange to have them beaten." -- George Carlin st)
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To: MeekOneGOP

The Most Interesting Man in the World ‘s a bad mother f....

....shut your mouth...

I’m talking ‘bout The Most Interesting Man in the World


5 posted on 04/27/2009 7:27:35 AM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: MeekOneGOP
established a distinctive and memorable personality in the premium beer category...

Heineken and XX are premium beers? LOL

6 posted on 04/27/2009 7:31:15 AM PDT by ecomcon
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To: MeekOneGOP

I guess FR is doing commercials for beer now!!!


7 posted on 04/27/2009 7:31:28 AM PDT by ontap (Just another backstabbing conservative)
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To: MeekOneGOP
Sorry. Everytime I see this guy:

I see this guy:


8 posted on 04/27/2009 7:32:08 AM PDT by TADSLOS
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To: MeekOneGOP

The Most Interesting Man in the World on the two-party system: “The one you want to attend is the after-party.”


9 posted on 04/27/2009 7:32:24 AM PDT by VRWCmember
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To: ontap
Yeah, since there isn't anything important to talk about why don't we all make a post about our favorite tv commercials.

That should tie up allot of bandwidth.

10 posted on 04/27/2009 7:38:55 AM PDT by Joiseydude (Kate Smith - God Bless America http://www.youtube.com/watch?v=pCavKL2zdjM GREAT visual interpretatio)
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To: TADSLOS

Who is he?


11 posted on 04/27/2009 7:42:02 AM PDT by stuartcr (If the end doesn't justify the means...why have different means?)
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To: Fiddlstix; PhilDragoo; Liz; onyx; potlatch; devolve; MEG33; Grampa Dave; Lady Jag; Smartass; ...

I can’t find a link to it, but there was one part
of this ad campaign that went (to the effect):

He give bear hugs to REAL bears! ...

He has been brought back to life FIVE times! ...
make that SIX times ...


12 posted on 04/27/2009 7:46:00 AM PDT by MeekOneGOP (2008: The year the Media died. --Sean Hannity, regarding Barack HUSSEIN ObaMao's treatment ...)
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To: TADSLOS
hehehe!

He makes me think of THIS guy!!


13 posted on 04/27/2009 7:49:01 AM PDT by MeekOneGOP (2008: The year the Media died. --Sean Hannity, regarding Barack HUSSEIN ObaMao's treatment ...)
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To: thefactor

I prefer Shiner Bock !! :)


14 posted on 04/27/2009 7:50:48 AM PDT by MeekOneGOP (2008: The year the Media died. --Sean Hannity, regarding Barack HUSSEIN ObaMao's treatment ...)
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To: VRWCmember
"His legend precedes him, like lightning precedes thunder."

stay thirsty, my friend....

15 posted on 04/27/2009 7:51:57 AM PDT by lewisglad
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To: ontap

haha!

I guess.

I get a chuckle outta these. :)


16 posted on 04/27/2009 7:54:05 AM PDT by MeekOneGOP (2008: The year the Media died. --Sean Hannity, regarding Barack HUSSEIN ObaMao's treatment ...)
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To: MeekOneGOP

Corinthian Leather...Does Corinth even have a leather industry? ;~)


17 posted on 04/27/2009 8:03:00 AM PDT by TADSLOS
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To: MeekOneGOP

I like beer, but am not likely to take much advice from anyone who is holding one in his hand.


18 posted on 04/27/2009 8:03:29 AM PDT by Seruzawa (Obamalama lied, the republic died.)
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To: stuartcr

Who is who?


19 posted on 04/27/2009 8:04:24 AM PDT by TADSLOS
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To: TADSLOS

The second guy.


20 posted on 04/27/2009 8:19:28 AM PDT by stuartcr (If the end doesn't justify the means...why have different means?)
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