Posted on 04/27/2009 7:23:54 AM PDT by MeekOneGOP
The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time
New Dos Equis Ads to Air Nationally During Primetime Programming
WHITE PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its iconic "The Most Interesting Man in the World" campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second installments of The Most Interesting Man in the World's adventures and three 15 second spots that see him sharing more life wisdom with Dos Equis drinkers. Beginning today, spots featuring the Dos Equis brand advertising icon will air on primetime television during high profile entertainment and sports programming, including select shows on Comedy Central, ESPN, FX and TNT.
"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said Kheri Tillman, vice president of marketing, Dos Equis and Heineken USA. "In the past three years, this campaign has been critical to driving the brand's success in targeted markets and we're very proud to now take the distinguished campaign to the national stage."
The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting...
(Excerpt) Read more at reuters.com ...
Ping! :)
i, however, do not prefer dos equis.
We were at happy hour on Saturday at a place called Roaring Fork here in San Antonio and for some reason the waiter brought up this guy and the conversation remained focus on him and how much cooler he is than the teleprompter man.
The Most Interesting Man in the World ‘s a bad mother f....
....shut your mouth...
I’m talking ‘bout The Most Interesting Man in the World
Heineken and XX are premium beers? LOL
I guess FR is doing commercials for beer now!!!
I see this guy:
The Most Interesting Man in the World on the two-party system: “The one you want to attend is the after-party.”
That should tie up allot of bandwidth.
Who is he?
I can’t find a link to it, but there was one part
of this ad campaign that went (to the effect):
He give bear hugs to REAL bears! ...
He has been brought back to life FIVE times! ...
make that SIX times ...
hehehe!He makes me think of THIS guy!!
I prefer Shiner Bock !! :)
stay thirsty, my friend....
haha!
I guess.
I get a chuckle outta these. :)
Corinthian Leather...Does Corinth even have a leather industry? ;~)
I like beer, but am not likely to take much advice from anyone who is holding one in his hand.
Who is who?
The second guy.
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