Not a lot of straight guys in Maybeline’s target audience. (Yes, I know: plenty of straight women.)
These types of products.. The model being shown is what their target audience is supposed to aspire to be..
If you use our product.. You will look like this beautiful person.
What exactly is a bearded guy telling their target audience?
It has been my observation that females are far more open to normalization of this than males are.
Not say there are not women and men who are for and against, I just think the percentages are different.