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Taylor Swift’s Eras Tour Projected to Boost U.K. Economy by 1 Billion Pounds
Hollywood Reporter ^ | May 15, 2024 | Lily Ford

Posted on 05/16/2024 11:03:56 AM PDT by CondoleezzaProtege

A new report from British bank Barclay’s says that Swift, who has just kicked off the European leg of her wildly popular tour (revamped to include the top tracks from her latest release, The Tortured Poets Department) will bring around 997 million pounds ($1.26 billion) into the U.K. economy thanks to fans spending an average of 848 pounds to see her live.

The “Swiftonomics” report also said that attending one of Swift’s 15 U.K. tour dates is expected to be more than 12 times the average cost of a U.K. night out (67 pounds) and even higher than the cost of a bachelor or bachelorette party (779 pounds).

But it isn’t just the tickets raking in the cash — fans will also spend on accommodation, travel and clothing for the big night. Almost a fifth will buy a new outfit especially for the concert, Barclay’s said.

More money is expected to be spent on official merchandise at the four tour stops: London, Liverpool, Edinburgh and Cardiff and pre-gig meals will also boost restaurant sales near the venues. Almost 1.2 million fans are projected to attend across the 15 dates.

A behavioral scientist at Barclay’s likened Swift’s impact to the fan crazes associated with Elvis and The Beatles.

(Excerpt) Read more at hollywoodreporter.com ...


TOPICS: Business/Economy; Music/Entertainment
KEYWORDS: capitalist; erastour; swift; swifties; swiftonomics; talentonloan; taylorswift; truecapitalist
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Have given her discography a closer listen. There's a single or two and a few lesser known songs I like, not love. However: what I do admire is the overall way she carries herself, her writing and sovereignty over the direction her career has taken, and the stacks of of business/marketing cards she and her team have played right for the long haul. It's a study in success for the ages. And they clearly learned to avoid the pitfalls of artists of stature before her. It's also a testament to America's continued cultural 'soft power' domination around the globe despite it being in decline in just about every other area.
1 posted on 05/16/2024 11:03:56 AM PDT by CondoleezzaProtege
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To: CondoleezzaProtege
She was slowing down a bit.

Enter Kelce...

2 posted on 05/16/2024 11:06:40 AM PDT by Sacajaweau
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To: CondoleezzaProtege

Unless people outside the U.K. are traveling there for the concerts, there is no boost to the U.K. economy. If anything, it’s a loss as she’ll take the money they give her back to the U.S.


3 posted on 05/16/2024 11:06:50 AM PDT by T.B. Yoits
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To: CondoleezzaProtege

She has good management. She “takes care” of her customers. They like her product.

I wonder how much of this Billion pounds is going to be on plastic. Money from nothing…or something like that.


4 posted on 05/16/2024 11:07:50 AM PDT by Vermont Lt (Don’t vote for anyone over 70 years old. Get rid of the geriatric politicians.)
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To: T.B. Yoits

Does the UK still have punitive taxes on performers? Or just their own unfortunates who live there?


5 posted on 05/16/2024 11:09:21 AM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls.)
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To: CondoleezzaProtege

Music doesn’t add to the economy, because it doesn’t produce anything of objective, measurable value.

Now if you want to make the subjective argument that music lifts our spirits and indirectly makes us more productive, I’m listening. But you can’t put a number on it with any credibility.


6 posted on 05/16/2024 11:10:03 AM PDT by Eccl 10:2 (Prov 3:5 --- "Trust in the Lord with all your heart, and lean not on your own understanding")
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To: CondoleezzaProtege

How is giving a of money to someone who will be taking it with her when she leaves the country boosting the economy.


7 posted on 05/16/2024 11:13:22 AM PDT by PTBAA
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To: CondoleezzaProtege

I hate this kinda bullshit published by politicians’ puppet-masters. This will not add one red cent to the GDP of GB, since every last pound spent on Taylor Swift will be a pound not spent on soccer matches, beer, drag shows or facial glitter. Nothing is created by her show.


8 posted on 05/16/2024 11:34:55 AM PDT by dangus
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To: T.B. Yoits

Don’t forget her crew. She runs a larger crew than usual, puts them up at very nice hotels and pays them a lot with days off so they can be spending money. And people will definitely be traveling in. The tour had a traceable economic boost in America.


9 posted on 05/16/2024 11:38:02 AM PDT by discostu (like a dog being shown a card trick)
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To: CondoleezzaProtege

“What's all this nonsense I hear about Taylor Swift's ears?"

10 posted on 05/16/2024 11:48:25 AM PDT by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: CondoleezzaProtege

It is much harder than most people realize to write simple, catchy pop songs. There’s a reason that people who do it well and consistently are quite wealthy.

She’s a good model for artists as regards keeping control of one’s career, rights, putting the record labels in their place, and focusing on her job- entertaining fans.


11 posted on 05/16/2024 11:48:37 AM PDT by Republican in occupied CA (We had enough government in 1789)
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To: T.B. Yoits

I heard that for some of the concerts that people are flying there from the US.

In one of the Scandanvian countries they do not allow the resale of ticket prices at greatly over the face value. Like we see here in the USA. Therefore, it was less money to fly there, stay in a hotel and fly home than what the tickets were selling for in some of the USA cities.


12 posted on 05/16/2024 11:57:49 AM PDT by woodbutcher1963
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To: T.B. Yoits

I meant to say that for some concerts the amount of USA people attending was 20-30% because of the lowered ticket price based on my previous post.

At least that is what they said on the radio last week.


13 posted on 05/16/2024 11:59:27 AM PDT by woodbutcher1963
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To: PTBAA

You are forgetting the boost to the local economy. Many people will stay in a hotel. Eat out. Pay for transportation. Pay for parking.

They estimated that her USA concert tour added 1 GDT point to the US economy last summer. There were mayors of cities that were NOT part of the tour begging for her to do a show in their city.

When she played two shows in Foxborough, MA not only were the shows sold out but so was parking. So was the train tickets on the Acella those dates. All of these things got sold on the secondary market at much higher than their face value. Hotels in Boston were booked. Every hotel around the stadium was sold out.

FYI, two 40 something year old guys in my office were able to get tickets because years ago they joined the Taylor Swift fan club. Each sold the tickets they were able to get within a day of buying them for a large profit on Stub Hub.
These two same guys were formerly in the Hannah Montana fan club when she was popular with young girls. One of them used to work as a ticket broker.


14 posted on 05/16/2024 12:13:05 PM PDT by woodbutcher1963
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To: CondoleezzaProtege

Well, she won’t get a nickel from me for any of her insipid tunes about first world problems.


15 posted on 05/16/2024 12:17:09 PM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: CondoleezzaProtege

I wonder if she’s miming her songs and not actually singing?

Don Henley (eagles) recently was clearly exposed for his vocal miming his concerts (2023-2024).

https://www.youtube.com/watch?v=jJ6DbH-X-L0&ab_channel=WingsofPegasus


16 posted on 05/16/2024 12:24:52 PM PDT by newfreep ("There is no race problem...just a problem race")
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To: Seruzawa

Her values are antithetical to any values I have as a conservative. I won’t be giving her any money or views for anything.


17 posted on 05/16/2024 12:29:27 PM PDT by rlmorel (In Today's Democrat America, The $5 Dollar Bill is the New $1 Dollar Bill.)
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To: CondoleezzaProtege

Idiots cant do math. The money was already in the UK economy and a huge chunk of it is exiting and going to the US.


18 posted on 05/16/2024 12:38:03 PM PDT by RainMan ((Democrats ... making war against America since April 12, 1861))
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To: discostu

It may have increased the velocity of money, but it did not boost the economy. The economy had the same amount of money moving around when she was done, just different people had it.


19 posted on 05/16/2024 12:40:21 PM PDT by RainMan ((Democrats ... making war against America since April 12, 1861))
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To: RainMan

You didn’t bother to read what I wrote. When a large tour comes to town for days and rents hotel rooms and eats at restaurants that BRINGS money. When people travel from out of the area to see a show, probably also staying in hotels that BRINGS money.

Basically it’s tourism. Just like any other out of country visitor. Only in this case it’s 3 or 4 bus fulls of visitors, all staying at the top hotels. AND (depending on the estimates) 20 to 30% of their audience.

Yes it VERY MUCH DOES boost the economy.


20 posted on 05/16/2024 12:45:38 PM PDT by discostu (like a dog being shown a card trick)
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