Well, somebody ought to care about them. Nobody cared about Armenians, Jews, Gypsies, Biafrans or Ukrainian peasants for that matter, and these things come back to haunt. Genocide is super duper bad karma.
Heh, bad karma and $4 will yield an overpriced cup of coffee.
I should have said, even though there are people who privately care about them, public criticism is at most muted.