Virtue Grandstanding can be expensive. Think of the losses the Starbuck moms took, warms your heart.
There is way more to it than virtue grandstanding.
Ford and GM made EV’s to sell for a profit not realizing they did not know what they were doing. They could not grasp the concept that they didn’t know how and could not actually manufacture an electric vehicle.
Their engineers produced electrified vehicles rather than from scratch electric vehicles. GM and Ford simply lacked the engineers capable of doing the required job