I'm totally with you on the turn-out. The Central Valley is key. The good people in the CV have been decimated by Davis' liberal policies, and we need to highlight that.
I will argue, however, that most people -- the overwhelming majority of the likely voters -- are totally not in tune with the election, and they won't be until after Labor Day ... maybe until after Columbus Day. It's a waste of money to try and sell a message now ... it's important the Simon and his team spend time working the message and delivery for September ...
Go Simon!
And building an infrastructure to get that message out and get out the vote...