That's what Davis is starting to do. He plans on spending $12 million over the next few months. But the fact is, he has to. His negatives are so strong that he needs to not only convince people that they are wrong about him -- remember, these people are already made up their mind to not like him -- but has to convince them that he has done a GOOD job. This is be difficult.
Negative campaigning works, but Davis has to push himself up not just tear Simon down.
And, few people are paying attention to the election right now. Summer is here, there's a major budget problem that will take up most of these hot days, and Davis is going to have his hands full. Simon should sit back, watch any movement on Davis' negatives, and organize the grassroots. Then hit Davis -- HARD -- when people ARE paying attention -- after Labor Day.
Davis is wasting money, but he has the money to waste after shaking down contributors, businesses, unions, etc for the last three and a half years.