Well for one the story above WAS a Bill Simon event. It was a rolling press conference that was covered in every major paper in the state. He held press conferences in Burbank, Bakersfield, Fresno, Sacramento and Oakland.
Now if you are talking about TV commercials and the like, that has been discussed extensively on other threads. Patience, dear friends, patience. As they used to say, wait until you see the whites of their eyes...