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Having seen the commercials they have all the advantages of attack ads without any of the liabilities. Gray Davis is NEVER shown or attacked personally. The ads simply allude to his approach to state governance and they make their points with humor. That's why they're so effective --- they reinforce the image people have of Bill Simon as a nice guy not at all the gnarling smash mouthed Republican the Davis campaign people would like to portray and that helps ensure Simon's negatives don't go up too appreciably. On the other hand look for Davis to respond with heavy ended direct personal attacks on Simon and just watch Davis' already sky high negative ratings go even HIGHER. Bill Simon's sidestepped the caricature of a Republican conservative very neatly and I can just picture the Davis campaign and the liberal media tearing their hair out trying to figure out how to STOP that man. Its gonna be a long hot summer and a very interesting fall ahead...