I agree the conventional approach has its poroblems to be sure. And that too often the establishment types really screw things up. But assuming that the most likey winning candidate will be a "mainstreamer", in this case, hopefully Simon as opposed to Davis, the fact is that the game must be played. Personal, grass roots support for Simon, conducted both independently and through Simon's campaign is the best approach, IMO. Personal contact, email, internet are all valuable tools. I have to disagree with your take on advertising. To sway the undecided middle to Simon, television is crucial to convince voters that Simon would do a better job. Whether that is accomplished by building up Simon's "positives" or focusing attention on Davis' "negatives" is debatable, although I think it is time for Simon to focus attention on his "positives" -- time to sell the "sizzle" as it were. And it does cost money, which is why contributions to the campaign are very important. Who else is going to advertise on Simon's behalf? WE know the Unions are going to spend upwards of $20M for Davis.