Simon is running an ineffective campaign.
Here in central California we haven't seen hide nor hair of Simon, he is not running any ads on television and he is not getting any coverage on the "statewide" portion of the local evening news broadcasts.
There are many political ads running. Almost 3 ads per hour on all broadcast channels. They're Davis' ads blasting Simon. If it wasn't for Davis, 30% of the California voters wouldn't even know who Simon is.