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Rather Attacks Couric: 'Dumb It Down, Tart It Up'
News Busters.org ^ | June 11, 2007 | Scott Whitlock

Posted on 06/11/2007 3:12:50 PM PDT by Kaslin

As already noted on NewsBusters, former CBS anchor Dan Rather appeared on Monday’s edition of "Morning Joe" and lobbied for a "a strategic withdrawal from Iraq." He also found time to twice bash his "Evening News" successor Katie Couric for dumbing down and "tarting up" the news. After giving the standard caveat that Couric is a "nice person," he went in for kill. Speculating on the program’s declining ratings, Rather complained to MSNBC host Joe Scarborough that "the mistake was to try to bring the ‘Today’ ethos to the evening news and to dumb it down, tart it up in hopes of attracting a younger audience."

Rather vociferously derided the media’s obsession with celebrities, in particular the hyperbolic coverage of the Paris Hilton affair. (This is a fair point, but it’s a little odd to be making it on MSNBC, one of the worst offenders in Hilton overkill.) For a second time in the 7:30am hour, he attacked the "superficial changes" made in his absence:

Dan Rather: "You know, she tried to change networks, which is always difficult and change the programs at the same time. They've done all of the usual things. They changed the set. They changed the executive producers. They changed the graphics person, lately, forced out a guy who had been there, Ned Steinberg, for many, many years. They make all those kind of the superficial changes. I do want to say that, I think, under Rick Kaplan, that they have tried to harden up the broadcast in recent days, but that is a relative phrase, harden it up. That , you know, the trend line continues, as I say, dumbing it down, tarting it up, going to celebrity coverage rather than war coverage."

The MRC has documented Dan Rather's long history of liberal bias. A collection of "greatest hits" can be found here.

A transcript of the exchange, which occurred at 7:37am on MSNBC's "Morning Joe," follows. You can also download the video of Rather's remarks.

Joe Scarborough: "You know, Dan, the thing that Chris Licht was talking about, maybe you read it in the Times or, I don’t know where you read it– There was, it seemed to me this terrible miscalculation by Rome Hartman and a couple of CBS News execs that they were going to soften up the news and that way they could expand their viewership. I would think, if I am sitting down at 6:30 to get the news to see what’s happened today, I don't want fluff stories. Do you think that that is one of the problems that the Katie Couric’s had coming in is that maybe they tried re-brand the evening news in a way that Americans just didn’t want to accept?"

Dan Rather: "Well, I totally agree with you, Joe. I want to make clear that I have nothing against Katie Couric at all. She’s a very nice person and I have a lot of friends at CBS News. However, it was clear at the time and I think it has become even clearer that the mistake was to try to bring the ‘Today’ ethos to the evening news and to dumb it down, tart it up, in hopes of attracting a younger audience. And I just don't think that people at 6:30, or seven o’clock at night or even 5:30 in the central time zone , six o’clock when it’s seen, that that is what they want. This is a continuation of a trend that we've talked about before, Joe and Mika, and John, and that is the combination of what I call the corporatizing of the news has led to the trivializing of the news. If you notice, it isn’t just anybody's evening news. That the front page of the New York Times took space the other day to talk about, I know we don't mention her name, so I will call her Rome Marriott. This woman, Rome Marriott, Paris Hilton, on the front page of the Times. And then, today’s Washington Post has a big spread, a multi-column spread on the front page about celebrities. And the belief runs strong in the corporate towers of almost every news organization, print or over the airwaves these days, that if you go to celebrities, uh, it increases your audience. There is no empirical evidence to indicate that. But even if it were true, I think that those of us in journalism are going to have a lot to answer for when you put Paris Hilton on the front page and put developments and celebrities on the front page and put developments such as the splintering of the coalition of the Anbar Province in Iraq, which has been helpful to us, but is now splintering apart and the fact that, what, 12 or 13 people were blown up and killed at a police station on Tikrit, when you put the war on the inside pages and Paris Hilton and other celebrities on front pages, it tells you that we have got a lot to answer for in journalism."

Scarborough: "No doubt about it. And, again, with CBS News and with Katie Couric, so many people are trying to kick Katie around. But I think that you're exactly right. I think that the big problem here was a miscalculation that at beginning, you that somehow you're going to bring in 35-year-old viewers if you gave ‘em celebrity, if you gave ‘em, again, the 'Today’ show ethos, and that’s just not working. And Rick Kaplan is over there now, and from all I understand, Rick is trying to bring a harder edge of news to it, but a lot of people watching you and then watching Bob Schieffer have already left. And it seems to me like it's a great challenge."

Rather: "Well, it is a tremendous challenge for her. There are other factors. You know, she tried to change networks, which is always difficult and change the programs at the same time. They've done all of the usual things. They changed the set. They changed the executive producers. They changed the graphics person, lately, forced out a guy who had been there, Ned Steinberg, for many, many years, they make all those kind of the superficial changes. I do want to say that, I think, under Rick Kaplan, that they have tried to harden up the broadcast in recent days, but that is a relative phrase, harden it up. That, you know, the trend line continues, as I say, dumbing it down, tarting it up, going to celebrity coverage rather than war coverage. I couldn't feel stronger, Joe, and I know from listening to you, that you feel the same way, this war, it's a terrible war. We’ve let the people who are fighting the war down. I pent the weekend sort of brooding, and brooding something not my nature, as Mika will tell you, brooding about the fact that we’ve put these young people in the position in Iraq every day where they face dangers, unspeakable dangers. They're out there in the wind and sand, you know, and in the mud and the rain, and we let them down, and the idea that in news that the war is inside, inside news, not front page news is border-line criminal."



TOPICS: Business/Economy; Extended News; News/Current Events; US: New York
KEYWORDS: cbsnews; couric; dupe; rather
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1 posted on 06/11/2007 3:12:53 PM PDT by Kaslin
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To: Kaslin

I see Dan Rather is as sane as ever.

I think he’s wrong, all CBS News did was to replace one liberal with another.


2 posted on 06/11/2007 3:16:11 PM PDT by Baladas
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To: Kaslin
Dumbing it down and tarting it up. Could that possibly be meant as a personal attack on Katie? Surely Rather wouldn't be that mean?
3 posted on 06/11/2007 3:16:20 PM PDT by Cicero (Marcus Tullius)
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To: Kaslin; monkapotamus; All

Damn getting b***hslap by Freepers make Dan really bitter


4 posted on 06/11/2007 3:16:51 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: Kaslin
Katie just embellishes the news....Dan makes it up by using fake documents.

Go away Dan....retire to Smithville never to be heard from again.

5 posted on 06/11/2007 3:17:00 PM PDT by B.O. Plenty (Give war a chance...)
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To: Kaslin
Has Joey apologized to Mrs Thompson yet? What a punk he is.
6 posted on 06/11/2007 3:18:25 PM PDT by DManA
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To: Kaslin
Yeah, like Dan Rather was such an intellectual heavyweight.

And he wasn’t such a treasonous, doctrinaire leftist creep.

7 posted on 06/11/2007 3:19:15 PM PDT by garyhope (It's World War IV, right here, right now courtesy of Islam.)
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To: Kaslin
Ye pot calling ye kettle black.
8 posted on 06/11/2007 3:19:29 PM PDT by dighton
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To: Kaslin

Shut up Dan, we still don’t care what you think.


9 posted on 06/11/2007 3:21:40 PM PDT by Ditter
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To: Kaslin

Curic’s audiance was the homemaker/housewife or stay at home type in the a.m.. Working folks were on the road to work when Curic blabbed away in the a.m.. When all the working types got home they weren’t part of her a.m. audiance. As workers they had more intelligence, so with her dumb downess, who would want to listen to her? In a way Rather is right.


10 posted on 06/11/2007 3:22:36 PM PDT by Bringbackthedraft (This Tagline has been temporarily suspended by order of Col. Chavez.)
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To: Kaslin

Courage, Katie.


11 posted on 06/11/2007 3:24:21 PM PDT by kaehurowing
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To: Kaslin

Ah, jealousy at the news desk

Dan v. Katie
Larry v. Anderson

Sad, really.


12 posted on 06/11/2007 3:26:40 PM PDT by keepitreal
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To: Kaslin
Dear Dan,

Photo Sharing and Video Hosting at Photobucket

With all due respect,
Katie

13 posted on 06/11/2007 3:28:54 PM PDT by michigander (The Constitution only guarantees the right to pursue happiness. You have to catch it yourself.)
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To: Kaslin

There’s a visual. Katie Couric on the “stroll”.


14 posted on 06/11/2007 3:28:57 PM PDT by PzLdr ("The Emperor is not as forgiving as I am" - Darth Vader)
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To: Kaslin

Same old, same old. Petty liberal wars....


15 posted on 06/11/2007 3:29:55 PM PDT by Paul Ross (Ronald Reagan-1987:"We are always willing to be trade partners but never trade patsies.")
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To: Kaslin
Cool, another opportunity to express a negative opinion about Dan Rather.

Dan Rather is a dumbass ignorant propagandist lying POS.

Hey Dan Rather, I hope that you settle into retirement well, and watch over the next several years as you are exposed for the anti-American fraud that you always have been.

Script reader.

Kiss my grits!

16 posted on 06/11/2007 3:32:11 PM PDT by Radix (Claim 10 dependents on your W-2 and have the Gov't struggle to make ends meet.)
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To: Kaslin
dumbing down...

I dunno, I think Miss Katie is carrying on the "fake but accurate" tradition quite well.

17 posted on 06/11/2007 3:32:52 PM PDT by evad
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To: Paul Ross

Yeah, the Trotskites vs the Maoists!


18 posted on 06/11/2007 3:32:52 PM PDT by Revolting cat! (We all need someone we can bleed on...)
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To: Kaslin

I think the tart has become bitter...


19 posted on 06/11/2007 3:33:45 PM PDT by Tall_Texan (Fred, are you in or out?)
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To: Cicero

“tart” it up?!!!?

Hmmmm...now what do you suppose he means by that?

“tart”, as in meaning a loose female? A blantantly sexist remark?!!

Naahh...he must have meant merely a “sour candy”.


20 posted on 06/11/2007 3:33:57 PM PDT by Wiseghy ("You want to break this army? Then break your word to it.")
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