[Frumious Bandersnatch]

I'm wondering if they didn't start a backlash several years ago when they dropped their support for the BSA.  I was a big fan of their until that moment, when I haven't bought anything of theirs since.

[sinkspur]

I don't get paying 30 bucks for jeans.

Target's jeans are $15.00, and fit and wear every bit as well as Levis.

[stevio]

I haven't bought Levi jeans since they adopted an anti-2nd Amendment stand. Their non-support for the Boy Scouts just shows more of their liberal bias. So in effect, I'm getting double my money's worth from my boycott.

[Reagan is King]

Same here! I haven't (knowingly) bought a Levi's product since they took the side of the gay rights crowd versus the Boy Scouts many years ago. I don't like their anti-gun drivel either so that's just another reason to dump them.

It looks like they needed to concentrate on their business a little more and stay away from the social issues. I feel for the laid-off workers but NOT the company.

[Richard Kimball]

I'm wondering if they didn't start a backlash several years ago when they dropped their support for the BSA.

Absolutely agree, and this is one of the best-known but almost illegal to talk about aspects of their decline. I hadn't bought anything except Levis from junior high until the BSA thing. Since then, I have never bought anything from Levi.

This aspect is seldom mentioned, just as the "gay days" at Disney are never mentioned as a reason for declining attendence at Disney theme parks.

Levi has completely abandoned middle America, which was the core customer base, and markets to the "heroin chic" crowd now. All you have to do is look at their commercials. You seldom see a model in a Levis ad that doesn't look like a drug addict.

I really hate this, as they always made great blue jeans.

[DouglasKC]

I'm wondering if they didn't start a backlash several years ago when they dropped their support for the BSA. I was a big fan of their until that moment, when I haven't bought anything of theirs since.

Ditto, and I don't think we were alone...