Press Contact:
Sun and Earth, Inc.
(610) 239-9677
info@sunandearth.com
FOR IMMEDIATE
RELEASE Cleaning Up After Ice Cream: Ben Cohen Leads Acquisition of Sun and Earth
-- Infusion of cash and business acumen expected to help propel natural soap company to market leadership --
Norristown, PA -- A non-profit venture fund established by Ben Cohen, co-founder of Ben & Jerry’s ice cream, has purchased Sun and Earth, a line of natural, non-toxic household cleaning products headquartered in Norristown, an urban neighborhood located just outside Philadelphia. The acquisition was made by The Barred Rock Fund, a $5 million non-profit social venture fund established by Ben Cohen following the sale of Ben & Jerry’s to Unilever. The goal of the fund is to invest in companies that offer high quality entry-level jobs accessible to people living in low-income communities, and to provide equity ownership to workers. As a key component of the acquisition, a minimum of 20% of the company has been reserved for equity distribution to all Sun and Earth emplo