[gcruse]

 I hope it never does because if that starts I'll have a tough decision to make.

I love my Tivo, too.  And I could care less if someone
finds out what I like to watch. Hell, if they find out
what we like and don't, maybe they'll make more of the former.

[pepsi_junkie]

My concern isnt really about them knowing what I watch, heck, will it kill me if people figure out I watch "Law and Order", "South Park", and occasionally "Wild On"...only for the informative view of other cultures of course, not the gratuitous bikini shots :D

Its more that I fear they will do things like this new case leads them to. Like prevent me from skipping commercials (like, if they know you really like "Law and Order" and see you skipping all the commercials it could potentially block recording of that show unless you do watch them). Or simply filling my mailbox up with "targetted" junk mail and/or spam in my e-mail inbox. I dont even read that crap, I dont care how interesting the deal looks in the headline. But I certainly dont want more because TiVo decided to sell my preferences off to the highest bidder. Think about it, in the marketting world data on consumer preferences is gold. If I didnt have to pay for the Tivo service I might have a different opinion but since they charge me, I choose to retain the rights to my own consumer preferences and hence whatever value they might be to someone else.