[Khepera]

Try telling that to Kroger. They do not require the Kroger plus card but without it you pay much more.

[mhking]

Try telling that to Kroger. They do not require the Kroger plus card but without it you pay much more.

Kroger ain't the only game in town. In Atlanta, where Kroger & Publix go head to head for top market share, Publix advertises that they DON'T require a card to get discounted prices.

Result? Kroger continues to lose market share to Publix here. Kroger's been the market leader for many years; Publix entered in the mid 90's. Publix is on track to become number one within the year.