http://www.le.ac.uk/cmcr/di4/Sarajevo.html
Miramax's strong marketing muscle was put in motion by Harvey Weinstein and engaged people like Richard Holbrooke, the U.S. envoy to Bosnia, with publicizing the movie. Before its release the film even screened at the White House where Bill Clinton was said to have seen the film seated alongside Natasha Nicholson, the Bosnian girl portrayed in the film.